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The History of Logos: Where Branding Started

Inkbot Design

The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.

Brand 74
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Maybe we don’t have to (re)brand everything

UX Collective

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

Brand 97
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Retro Packaging Design: Bringing Back Vintage Styles

Inkbot Design

Brands are increasingly using elements of nostalgic, vintage package styles to tap into consumers’ memories and emotions. This comprehensive guide explores what precisely retro packaging is, why it’s suddenly a hot trend, and how brands use it effectively. Several factors make retro packaging appealing to brands and consumers.

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Designer Yannis Karlopoulos’s Work is a Celebration of Greek History and Culture

Eye on Design

The phrase is a pangram – a sentence featuring every letter of the alphabet used by designers to test out fonts – invented by Karlopoulos to check the letters on his vintage Olivettis, Olympias, and Bar-Lets; flea market finds that form a fraction of the archive collected in the designer’s basement studio. .

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15 Illustration Portfolio Websites That Are Brimming with Talent

High on Design by Wix

Neatly organized on Naomi’s homepage are her many projects, consisting of gifs, illustrated patterns and greeting cards. The use of text throughout her website boosts Ana’s personal brand, helping visitors connect to the person behind the works. Her distinct style merges a nostalgic color palette with shapes resembling paper cut-outs.