Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design

Creative Boom

MAY 15, 2022

Since launching SDCO Partners in 2009, founders Amy Pastre and Courtney Rowson have designed hundreds of brands worldwide – including names like LeCreuset and Soludos – but it's their work with industry-disrupting, women-owned businesses that drives their passion. How has the design industry changed in 13 years?

Client

Graphic Design Junction

JULY 4, 2023

Graphic design is a critical aspect that deserves the utmost attention, just like companies such as Cream City Homebuyers have successfully implemented. A memorable and consistent graphic design strategy is essential in the competitive real estate market, as finding ways to differentiate yourself is crucial.

Design Strategy

Inkbot Design

AUGUST 6, 2024

7 Best Ecommerce Website Design Strategies to Skyrocket Sales The internet is a busy marketplace that never sleeps. It must act like a sales pitch – representing your brand and turning browsers into buyers who will return repeatedly instead of leaving at the first sign of trouble. That’s unbelievable!

Design Strategy

Inkbot Design

MARCH 25, 2024

UX Design Strategy: Blueprint for Digital Success Today, we will dive deep into the exciting world of UX design strategy. What exactly is UX design strategy, you ask? Well, the grand plan, the overarching approach, guides every design decision to create kickass user experiences.

Design Strategy

Just Creative

FEBRUARY 10, 2021

Creating Brand Systems: An Overview of Combining Logos and Type. Taught by Mike Ski and Jesse Jay, designers from True Hand, the Creating Brand Systems course asks students to think about how a great logo or brand system comes to be. What is that telling your clients about not only your business but about you as well?

Graphic Design

Creative Market

DECEMBER 5, 2022

We do for the Conservancy anything design-related that you can think of: maps, brochures, booklets, marketing campaigns, retail products, signage, social media graphics, exhibitions, and internal branding. How would you describe the brand’s look and feel? We always need to remind the public that we rely on their support.

Illustrator

Eye on Design

JULY 7, 2021

Throughout the last decade, the nonprofit and branding universes have intersected to the point where it’s no longer surprising to find the two words in the same sentence. For some designers, that overlap has become the foundation for a whole portfolio of work that focuses on nonprofit-centric projects.

Client

Inkbot Design

AUGUST 13, 2024

Colours in Logo Design: Tips and Branding Advice In terms of branding, colour is an essential element. Companies have used different colours in logos to create some of the most famous brands worldwide, such as Coca-Cola, which uses bold red, and Facebook, which uses calm blue.

Brand

Inkbot Design

DECEMBER 6, 2023

What Is the Difference Between Branding and Positioning? A brand represents the identity, personality, and essence of a company, product, or service. Branding refers to creating, positioning, and promoting that identity in the minds of target customers. Consistent branding across channels can increase revenue by 23%.

Branding

Inkbot Design

NOVEMBER 28, 2023

How To Define Your Brand Through Visual Design Visual design plays a critical role in defining your brand. So, your visuals must align with your brand identity. So, your visuals must align with your brand identity. This guide will explore leveraging visual design to express your brand’s personality.

Branding

Inkbot Design

DECEMBER 14, 2023

It will vary from client to client and from project to project. Discuss it with your client. Familiarise yourself with the brand aesthetic. Try to internalise the tenor of the brand. All this will define your design strategy. Frustratingly enough, no two email clients render the same email similarly.

Client

Inkbot Design

DECEMBER 10, 2023

As a newcomer, landing that crucial first client can seem daunting. You can kickstart your freelance graphic design career with strategic planning and persistent effort. In this comprehensive guide, I'll walk you through my top tips for turning your graphic design dreams into a reality. Include context, e.g. client needs.

Graphic Design

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. It's creative, vibrant and communicates a brand story in just a glance. Today, it's all about engaging visuals that drive user engagement, conversions, and brand success.

Graphic Design

Inkbot Design

AUGUST 2, 2024

How to Use Graphic Design to Differentiate Your Brand With more advertising messages bombarding consumers every day than ever before, brands must carve out a prominent niche to which their target audience relates. It is how a brand or business conveys its message through visualisation.

Graphic Design

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Branding

Shillington

OCTOBER 7, 2021

After a degree in Business Administration and Marketing, Shillington New York graduate Anuja Shukla harnessed the power of empathy spurned through travel and employment abroad to shape a meaningful career in graphic design. Shillington was my first experience learning design. I saw almost everything differently.

Portfolio

Noupe

AUGUST 31, 2020

They provide customers, investors, potential clients, shareholders, and employees with an overview of your business’ key achievements and annual performance. So, even though you might have an inspiring business story to share, without a design strategy in place, it’s most likely to fall flat. Not a designer?

Color Schemes

We And The Color

APRIL 17, 2024

Use your design expertise to craft graphics that evoke feelings, tell stories, and connect with people on a human level. Be the Brand Whisperer: Understanding your client’s brand identity is crucial. The Strategy Sensei: AI can’t craft a killer design strategy.

Graphic Design

Inkbot Design

JUNE 20, 2024

7 Reasons Why Your Website Design is Killing Your Branding Is your website undermining your efforts to promote your brand? You must develop a unified approach to your website to ensure that your marketing and branding efforts have the desired impact.

Brand

Graphic Mama

JUNE 23, 2022

Here are some of the key elements your marketing website needs: Your website should be professional – you are a marketing agency, and if you cannot “sell” yourself as a professional, how would you sell your products to potential clients? SKINN BRANDING AGENCY (Belgium). Services: Web design, SEO, Branding.

Marketing

Inkbot Design

SEPTEMBER 10, 2024

Here’s the Best Logo Design Software for Every Budget Too many brands don't appreciate the power of a professional logo to make them successful. It can be daunting to dive into logo design with so many alternatives available, from extremely affordable to highly expensive.

Templates

Shillington

FEBRUARY 25, 2020

Since graduating, Oyinkan is back in Nigeria and founded the Aseda Design Agency specializing in brand strategy. She hopes to contribute to the growing design community and make an impact on creative literacy for upcoming Nigerian designers. I felt very grateful to have been a part of building the Atmosphère brand.

Arts and Crafts

Inkbot Design

SEPTEMBER 3, 2022

Corporate identities are built through corporate branding, identity architecture and corporate style. They are designed for maximum visibility and brand identification. Your brand is what makes people associate your company with specific values, experiences, products, and services. Is it functional? Is it memorable?

Internet and Software Development

Inkbot Design

MAY 29, 2024

Optimising Visual Elements: Designing for Social Sharing To succeed at social sharing, you must optimise visual elements to maximise reach and engagement. After all, by harnessing the power of visuals, brands can captivate their audience's attention and foster meaningful connections.

Infographics

Inkbot Design

SEPTEMBER 28, 2023

Best Practices for Effective Newsletter Design A well-designed newsletter can significantly impact readers and enhance brand perception. Research has shown that 75% of subscribers judge a company's credibility based on its newsletter design. It is essential for building credibility and establishing a positive brand image.

Templates

Abduzeedo

JULY 25, 2020

He has worked with culturally-relevant brands such as Gucci and Vice. . Trained as a fine artist and designer, John’s work takes shape in a variety of forms and media. As co- founder of Wedge & Lever , his design sense for minimalism and attention to detail has lent itself to a variety of client work. .

Freelance

Inkbot Design

NOVEMBER 10, 2023

Mobile-Friendly Responsive Design With over 50% of web traffic coming from mobile devices, responsive web design is necessary for the modern web. Vibrant, Authentic Photography The best modern websites use custom photography that captures the emotional essence of brands rather than generic stock photos.

Web Design

Inkbot Design

SEPTEMBER 5, 2023

Professional Web Design: Crafting Digital Experiences In today's landscape, where first impressions matter, having a professionally designed website is no longer a luxury but a necessity for businesses and organisations seeking to build trust and connect with their audience.

Web Design

Inkbot Design

NOVEMBER 28, 2023

So, how does smart web design improve user experience? Well, the success of UX-focused AI is demonstrated by the brands already using it to their advantage. After introducing AI to their interface design strategy, they have made $1 billion from raising AI-powered personalised recommendations alone.

Web Design

Inkbot Design

APRIL 12, 2022

Whether you have a landing page , a product page, or an entire sales funnel hosted on that single page, this type of design has grown in popularity over the last few years and is currently being used by many brands worldwide. People associate this vintage design with quality and longevity. Happy designing!

Web Design

Shillington

DECEMBER 19, 2022

They brief in designers and hire freelancers to work on the projects. In a design studio, they also do things like make sure brand guidelines are adhered to and the like. Project/design managers are responsible for planning, coordinating and implementing design projects within a studio. Brand Strategist.

Graphic Design

Inkbot Design

AUGUST 17, 2022

So, if your goal is to secure the top position on SERPs and actively drive the success of your business, you need to understand that web design is equally as important as the copy on your site. (We We should know – there were times when we had to redesign clients’ entire sites so they could get an ROI on our SEO services!).

Graphic Design

Noupe

MARCH 6, 2024

Design Inspiration Webdesigner Depot is a vast reservoir of design inspiration, exhibiting masterful design creations from various parts of the globe. It presents remarkable designs across different niche areas such as website and mobile app development, branding, and graphic designing.

Web Design

Inkbot Design

AUGUST 25, 2023

Both events may share the goal of bringing people together to celebrate, but the design strategy for each needs to be vastly different. The design might incorporate the company's brand colours and logo. Photos could feature coworkers mingling in upscale venues.

Typography

Inkbot Design

FEBRUARY 25, 2024

A: First, I clarify the project goals and target audience through client discussions. Next, I research to inspire my design concept and layout. I gather client feedback to finalise the design before delivering polished files in the needed formats. Q3: How do you present design work and explain your rationale to clients?

Graphic Design

Shillington

MARCH 26, 2020

As well as the technical typography skills, it’s also important for designers to have a in-depth understanding of typography so that they are able to explain why they have made certain typographic choices and so that those choices have a basis in theory, rather than just purely aesthetic.

Graphic Design