Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Pricing starts at $500/month.

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Media Marketing Marketing Publishing 81

Inkbot Design

JANUARY 14, 2024

16 Best Free Social Media Management Tools to Use Social media has transformed the way businesses and brands connect with customers. This guide will explore the best free social media management tools to systemise, automate, analyse, and elevate your marketing without spending a dime. With over 4.8 Let’s get started!

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Media Publishing Publishing Networking 52

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 70

Marketing Marketing Brand Branding 70

Just Creative

NOVEMBER 19, 2020

One of the most effective ways you can monetize your YouTube videos is with private label products. What Are Private Label Products? Private label selling is a type of eCommerce business where you sell products under your own brand name. You will pay to have the products produced, and then sell them to your customers.

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Production Manufacturing Marketing Marketing 248

Just Creative

JULY 20, 2020

Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. For all buyers, the awareness phase is the first stage in the customer lifecycle when they discover your product or service. Link to another brand-related profile.

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Marketing Marketing Production Programming 283

Inkbot Design

FEBRUARY 25, 2024

Restaurant Brand Strategy: Building a Strong Brand Building a strong brand is crucial for any restaurant's success. A restaurant's brand encompasses its name, logo, décor, menu, and overall image in customers' minds. Tailor your brand to appeal to their preferences. What will your restaurant be known for?

Brand 79

Brand Branding Marketing Marketing 79

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 72

Brand Branding Arts and Crafts Digital 72

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Those little stickered surfaces become miniature brand monuments!

Brand 82

Brand Branding Print Marketing 82

Creative Review

AUGUST 3, 2020

Burberry has launched a new retail store in Shenzhen, China, that puts social media at the centre of the experience. While gamification has been popular in retail since the dawn of eBay, its use has become increasingly important with the rise of social media. Avatars are assigned to customers through the Burberry WeChat mini program.

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Media Programming Digital Coding 131

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. You've got a great product or service, passion and drive to succeed, and visions of growth and prosperity. But without proper branding, your startup risks fading into obscurity. Your brand purpose goes beyond making money.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 93

Brand Branding Production Marketing 93

Design Beep

MARCH 21, 2023

Creating an effective team engagement program takes time and effort. Employer branding plays a crucial role in developing successful programs and initiatives that will help foster an environment of growth, collaboration, and productivity for everyone involved. But it also requires the correct knowledge.

Programming 45

Programming Brand Branding Production 45

Canva

APRIL 13, 2020

But even as you’re building your following, it’s important to remember to nurture the customers you already have and generate brand loyalty. Here’s our guide to understanding and cultivating brand loyalty—backed by strategies and examples from some of the most successful brands. What is brand loyalty? Image via Yotpo.

Brand 166

Brand Branding Templates Programming 166

Inkbot Design

JANUARY 20, 2024

Why Internal Branding Matters Internal branding refers to promoting a brand inside an organisation to align employees with desired brand values. It is crucial to business strategy, enabling companies to provide superior and consistent brand experiences. Shared brand values facilitate better teamwork.

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding.

Brand 140

Brand Branding Publication Publishing 140

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 87

Marketing Marketing Brand Branding 87

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. Hubspot notes that 72% of Millennials and Gen Z social media users follow influencers on their preferred platforms. Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 127

Marketing Marketing Brand Branding 127

HONGKIAT

MARCH 29, 2023

As a product designer, creating visually appealing and functional app designs is crucial to the success of any product. Even more, if you want to save time, achieve uniformity, and increase productivity, UI kits are the way to go! All you have to do is alter the components and styles according to your brand.

Production 104

Production Fonts Layout Templates 104

Inkbot Design

DECEMBER 6, 2023

20+ Tips for Developing Your Branding Building an effective brand that resonates with your target audience is vital for any business looking to grow. However, crafting an authentic, memorable brand identity that converts potential customers into long-term advocates requires strategy and effort. What brands do they currently buy?

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Brand Branding Marketing Marketing 80

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 87

Brand Branding Marketing Marketing 87

Inkbot Design

SEPTEMBER 1, 2023

Colour Psychology in Branding: Crafting Emotional Palettes Can you think of colours associated with certain brands? Not only is every colour meaningful, but associating colours with your brand also helps it to stand out and be memorable. Many big brands use red as their logo colour, such as Coca-Cola and YouTube.

Brand 82

Brand Branding Marketing Marketing 82

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 139

Brand Branding Marketing Marketing 139

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. If your brand isn't visible, it doesn't exist. You could have the world's most innovative, highest-quality products and services. Brand visibility is critical for success. Every brand is desperately competing for attention.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

NOVEMBER 18, 2022

7 Tactics for Building a Valuable and Memorable Brand. You must have a more attractive brand image in a highly competitive market. But a solid and memorable brand is just the opposite. When you think about how people build and market their brands, you're likely to consider the big names in media, advertising, and marketing.

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Brand Branding Media Production 99

Inkbot Design

OCTOBER 6, 2023

Brand Audit Tools: Assessing and Improving Your Brand A well-established and competitive brand is crucial for success in today's business world. Yet, it is vital to assess your brand’s performance regularly if you want it to reach your target audience effectively and engage with them. What exactly is a ‘brand audit’?

Brand 80

Brand Branding Media Marketing 80

Graphic Design Junction

MARCH 25, 2024

Whether you’re designing a wedding invitation , a logo for a luxury brand, or a vintage-inspired poster , selecting the right script font can elevate your project from ordinary to extraordinary. Calligraphic scripts were adapted into metal typefaces, allowing for the mass production of books, pamphlets, and other printed materials.

Fonts 103

Fonts Graphic Design Graphic Adobe 103

Noupe

NOVEMBER 24, 2020

Despite what some may think, brand awareness and brand equity aren’t the same. While brand awareness is how aware customers are of a brand, brand equity refers to customers’ perceived worth of the brand. Brand Awareness. What is brand awareness? Benefits of brand awareness.

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Brand Branding Marketing Marketing 113

Inkbot Design

JULY 17, 2023

Innovative Branding: Unleashing the Power of Creativity Today, we're diving headfirst into the captivating world of innovative branding and exploring how creativity can transform your brand into a force to be reckoned with. And that's where innovative branding swoops in to save the day.

Brand 68

Brand Branding Arts and Crafts Marketing 68

The Branding Journal

APRIL 26, 2021

Disclosure We participate in affiliate programs and receive a small commission on purchases made through the links in this article. In this article, we’re looking at the top branding courses for entrepreneurs, marketers, designers, and anyone who pursues a career in the field of branding. Branding: The Creative Journey.

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Brand Branding Presentation Programming 119

Inkbot Design

JANUARY 8, 2024

Traditional Advertising Before the digital age, brands relied heavily on traditional advertising mediums like print, radio, and television to spread brand awareness and promote products and services. Magazine ads – Glossy, full-page ads with high production value in monthly niche publications. It is often localised.

Advertising 81

Advertising Advertising Digital Entertainment 81

Inkbot Design

JULY 8, 2023

Brand Licensing: Unlocking New Opportunities Building a strong and recognisable brand is crucial for success in today's fiercely competitive business landscape. While the benefits of brand licensing are undoubtedly enticing, it is essential to approach this strategy with careful consideration and a well-defined plan.

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

MAY 14, 2023

The Role of Retail Branding in Customer Relationships Imagine walking down a bustling shopping street, your senses soaking in a kaleidoscope of vibrant storefronts, each clamouring for your attention. years, and will recommend brands at a much higher rate (71% vs 45%). But how exactly does a brand build this emotional connection?

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. Do you want to become a creative brand designer?

Brand 72

Brand Branding Graphic Design Graphic 72

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

NOVEMBER 4, 2022

What is Brand Salience? + Brand salience, also known as brand awareness or preference, is the degree to which a consumer holds a favourable or unfavourable view of a brand. A brand is a unique business, product, or service. What is Brand Salience? How You Measure It. Advertising.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

MAY 23, 2022

Top 12 Tips for Boosting Brand Recognition. If you're one of those people, you probably need to know these tips for boosting brand recognition. In today's world, brand recognition is no longer enough. They are aware of the products and services being offered and know which brands are reputable and which ones are not.

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Brand Branding Marketing Marketing 98