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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they?

Client 370
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Practice develops a 'less is more' identity for new skincard brand Remedy

Creative Boom

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. But when it comes to client work, it can sometimes be an uphill battle putting that into practice. The 'less is more' concept is a powerful one in design.

Brand 305
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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. They may be a big, global brand that pays well and gives you kudos. Or they might be anything in between.

Client 466
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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 336
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Now More Than Ever: Why Communication is Essential For Your Business

Speaker: Danielle Hughes, Chief Personality Officer, More Than Words Marketing

In this presentation, you'll hear from Danielle Hughes, a copywriting and branding expert, on how you can use your personality to connect with your clients and stand out from the clutter.

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Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. Clients include Accenture, Arrival, Chelsea FC, Dickies, Kickbase, Napapijri, Nike, Nivea and Onefootball.

Brand 436
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The biggest trends in graphic design for 2024, as predicted by the creative industry

Creative Boom

Ragged Edge's work for Marshmellow The world of graphic design is constantly evolving, with new trends emerging all the time. But the good news is that whatever happens to the economy in 2024, graphic design will be in demand… perhaps more than ever. And the current global turmoil is only accelerating this effect.