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Brand Personality Types: Key to Consumer Behaviour

Inkbot Design

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean?

Brand 87
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Angel & Anchor's identity for a Bristol coffee brand is a triple threat

Creative Boom

We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. The approach.

Brand 457
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Creative Boom embraces a new era: Marking 15 years with a vibrant redesign

Creative Boom

It was in 2017 when we revealed our existing brand to the creative community. It was our best decision, as it articulated our personality so simply and was warmly welcomed by the creative community. It's a brand that doesn't take itself too seriously. Designer Samantha Wilkinson was the mastermind behind the eyes icon.

Magazine 453
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PangPang Pusher: Sour beers for the 'non-bearded' reveal their delicious identity and packaging

Creative Boom

Full of juicy type, bright colours, and fruity nods to the '90s and early noughties, it's the latest creative output from Swedish art director and designer Jens Nilsson. If you're longing for Friday, this branding for PangPang Pusher, a fruity sour beer series made for PangPang, will have you willing away the rest of the week.

Brand 417
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Angel and Anchor create coffee & ice cream brand with heaps of personality

Creative Boom

The Belfast-based branding specialists have pulled off another winning identity for Little Sister: a takeaway hatch on the northern Irish coast. And now they've joined forces once more to craft a sister brand, literally called Little Sister: a takeaway hatch serving speciality coffee and soft serve ice cream.

Brand 298
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New character driven identity for expanding independent games studio Radical Forge

Creative Boom

An independent games studio that is growing rapidly off the back of fun games such as weird and wacky farming sim 'Southfield', Radical Forge wanted the new brand identity to intersect art, culture, games, and music. They have a lot of personality, are funny, full of character and very distinctive." Why a raccoon?

Brand 382
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The biggest trends in graphic design for 2024, as predicted by the creative industry

Creative Boom

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Trend 2: Brand sprints Ultimately, Mark is hoping the design subscription trend will fade in 2024.