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Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.
With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market. India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy.
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. This includes new AI advancements, product offerings, and advocacy efforts, which aim to significantly increase awareness and impact.
Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.
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Here Design thought exactly that and involved the young offenders enrolled in the training programme in every aspect of the design, from strategy to creation. Untold's old logo "Honest yet hopeful, bold yet relatable" Untold's new brandstrategy – devised by the young offenders – was the result of a group brainstorming session.
The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. This new project continues the collaboration between the brand and the studio. Sharp says that despite being so well recognised, "the brand's cohesiveness had started to suffer across multiple variant and flavour launches".
Vietnamese studio M — N Associates has been working with pet food brand HiRaw! Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh.
It's this kind of forward-thinking that prompted Paul Bailey , brandstrategy director at Halo and Mike Sullivan , creative director at Mister, to set up a home for some of the greatest design and branding studios who are no longer with us. I am also very aware of the danger of being the 'arbiter of a great agency'," he adds.
The London-based design agency was tasked with revitalising what was described as "previously inconsistent and overlooked branding" of the RHS. To combat this, the agency worked with the concept of 'The limitless wonder of growth', taking this positive sentiment as the inspiration for the entire brand refresh. "We
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Even a longstanding, iconic brand must keep up with a changing world. Founded in 1969, Hawaiian Tropic is one of the best-known sun cream brands, with a devoted following. But it recognised that as the next generation rises, they're bringing a new beauty philosophy based on awareness, authenticity and acceptance.
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Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. Ed Silk, global head of strategy at JDO , explains how to write one. Identify the core problem The problem your brand needs to solve might appear obvious at first glance, but it's worth digging a little deeper.
NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.
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Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. Brooklyn-based strategy and design studio Team brought this mission to the fore with a new brand identity.
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Photography by Christine Donnier-Valentin The design and branding icon chats to Creative Boom about an extraordinary life and career that have helped define the creative profession and industry we know today. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other.
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If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.
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Many of the brand design trends of 2021 will be a consequence of the events of this year. We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them. What Are the Top Brand Design Trends for 2021? What Are the Top Brand Design Trends for 2021?
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