Remove brand-awareness-strategy
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 243
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Taxi Studio designs stand-out identity for Carlsberg Elephant

Creative Boom

With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market. India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy.

Marketing 273
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Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195
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Simply brings Danish design to the Asian milk powder market

Creative Boom

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 221
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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. This includes new AI advancements, product offerings, and advocacy efforts, which aim to significantly increase awareness and impact.