Inkbot Design

DECEMBER 16, 2023

How to Improve Conversion Rates: The Ultimate Guide Improving conversion rates is crucial for any business looking to boost revenue and get the most out of its marketing efforts. But what exactly are conversion rates , and how can you start improving them for your company? Why Improve Conversion Rates?

Layout 79

Layout Marketing Marketing Consulting 79

Inkbot Design

FEBRUARY 23, 2024

Defining your target customer is crucial for allowing you to create content that resonates with their needs and interests. Use Relevant Hashtags Include hashtags that your ideal customers may search for when looking for solutions to their needs and pain points. Analyse Your Existing Customer Base Look at the customers you already have.

Client 79

Client Consulting Marketing Marketing 79

Inkbot Design

AUGUST 15, 2023

A thoughtful, intuitive UX captivates users, fosters brand loyalty , and drives conversions over time. An exceptional UX leads to higher customer satisfaction, increased engagement , and greater brand loyalty. Accessibility means ensuring your product can be used by people with disabilities.

Animation 139

Animation Digital Production Patterns 139

Inkbot Design

MARCH 6, 2024

This blog will explore the top 10 SEO benefits of embracing digital transformation in 2024. At the same time, technical SEO optimises a website and its content to rank higher on search engines and attract more organic traffic by crafting quality content.

Digital 75

Digital Marketing Marketing Brand 75

Inkbot Design

JANUARY 16, 2024

You Want to Increase Your Rates As a freelancer gains more experience, it’s common to raise rates. Rebranding to emphasise your expertise and positive client outcomes helps justify rate increases. Now, let’s discuss the details of reinventing your visuals and messaging.

Freelance 90

Freelance Freelance Client Brand 90

Inkbot Design

FEBRUARY 22, 2024

How to Boost Affiliate Marketing Conversions Let's face it: affiliate marketing isn't a walk in the park. You must roll up your sleeves and get scrappy to increase affiliate conversions. Why Should You Care About Boosting Conversions? ” Ah, my friend, conversions are the bread and butter of affiliate success.

Marketing 73

Marketing Marketing Programming Production 73

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. This benchmarking informs content gaps.

Advertising 72

Advertising Advertising Marketing Marketing 72

Inkbot Design

JANUARY 13, 2024

Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Adapting Branding for Digital Branding must be adapted from visual identities to messaging to stand out and resonate across different digital environments.

Digital 80

Digital Brand Branding Media 80

Inkbot Design

SEPTEMBER 30, 2023

However, with increasing competition, ensuring that your SaaS platform and mobile app are optimised for search engines and app stores is crucial. In this blog post, we will delve into the world of SaaS SEO and mobile app optimisation, exploring the benefits of optimising your SaaS platform and mobile applications.

Marketing 86

Marketing Marketing Brand Branding 86

Inkbot Design

DECEMBER 27, 2023

Increased Cost Efficiency Digital ads average 60% lower cost-per-impression compared to traditional ads Pay only for the exact number of clicks/views versus upfront fees Small budgets can go a long way, thanks to precise targeting. Target your messaging to specific demographics, locations, behaviours, and interests. What is a Buyer Persona?

Marketing 73

Marketing Marketing Digital Media 73

Inkbot Design

OCTOBER 25, 2023

SEO Copywriting: Crafting Engaging Content for Better Rankings SEO copywriting is optimising content to improve search engine rankings and engage readers. It is a crucial aspect of digital marketing as it drives organic traffic, builds trust, improves conversion rates, and increases social shares.

Publication 78

Publication Publishing Publishing Digital 78

Inkbot Design

NOVEMBER 3, 2023

Creating videos that engage viewers in a sea of content feels daunting. Spiceworks ) Videos on landing pages can increase conversions by 80% or more. Spiceworks ) Videos on landing pages can increase conversions by 80% or more. Engage customers : Video's visual/auditory nature fosters deeper engagement.

Marketing 85

Marketing Marketing Media Production 85

Inkbot Design

APRIL 7, 2024

The Ultimate List of 25+ Social Media Hacks and Tricks Social media is proving itself daily that it's not just some mindless app we use to scroll through and look at cat videos. Use keywords highlighting your skills, interests, and personality, but don't be afraid to inject humour or quirkiness to stand out.

Media 82

Media Arts and Crafts Marketing Marketing 82

Inkbot Design

FEBRUARY 6, 2024

With the right strategies, digital platforms offer immense opportunities to showcase creativity, drive engagement, and increase sales. This includes digital art (created using digital tools and media) and promoting physical artworks. Social media and digital content improve discoverability.

Digital 92

Digital Marketing Marketing Art 92

Inkbot Design

NOVEMBER 19, 2023

Complete Guide to Increasing Your Brand Visibility Visibility. This guide will walk you through everything you need to know to increase your brand's visibility in 2024. Higher Conversion Rates People are far more likely to purchase from a brand they know and are familiar with. Brand visibility is critical for success.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

FEBRUARY 5, 2024

We tested and compared today's most popular website builders based on critical factors like ease of use, template quality, features, support, pricing, and more. You can find the perfect platform here for an online store, portfolio , blog, or primary informational site. Our Top 5 Picks for Best Website Builder 1.

Templates 77

Templates Coding Portfolio Web Design 77

Inkbot Design

MARCH 20, 2023

According to a recent report by Oberlo, digital advertising spending in the United States is expected to reach $440 billion in 2027, a staggering increase from today, below $300 billion. Social media advertising allows you to connect with your target audience through platforms they frequently use.

Advertising 123

Advertising Advertising Digital Marketing 123

Inkbot Design

JANUARY 8, 2024

Boost Organic Reach & Traffic Technical flaws like crawl errors, duplicate content, and slow load times limit the pages search engines can index. Increase Conversions With higher organic reach and better on-site experience, you drive more qualified visits to conversion paths. What is the indexation rate?

Architecture 80

Architecture Coding Presentation Agency 80

Inkbot Design

JUNE 4, 2023

1: Harnessing the Power of Content Marketing 1.1 Blogging: The Low-Cost Content Engine Blogging, my friend, is like a hidden gem in content marketing. Now, let me share some valuable tips on maximising the power of blogging, even if you're working with a shoestring budget. It's a win-win situation!

Marketing 102

Marketing Marketing Media Brand 102

Inkbot Design

NOVEMBER 11, 2023

The Power of User-Generated Content Campaigns User-generated content (UGC) is taking over the digital marketing world. Brands that leverage UGC see higher engagement, increased sales, and boosted credibility. What is User-Generated Content? UGC stands in contrast to marketer-created content.

Marketing 84

Marketing Marketing Brand Branding 84

Inkbot Design

OCTOBER 23, 2023

Are you looking to spice up your content with some visual flair? As a fellow visual thinker, I get it – sometimes words just don't cut it. You want visuals that pop but are more than just flashy decorations. You want visuals that pop but are more than just flashy decorations. Let's get started!

Infographics 91

Infographics Marketing Marketing Templates 91

Inkbot Design

OCTOBER 7, 2023

Whether starting or looking to take your affiliate promotions to the next level, you'll discover actionable tips to increase conversion rates, choose profitable niches and products to promote, create compelling affiliate content, and tap into seasonal promotions.

Marketing 68

Marketing Marketing Networking Production 68

Inkbot Design

JUNE 27, 2023

Pricing Page Design: Boosting Conversions and Revenue Hello there, digital design enthusiasts and aspiring conversion wizards! So, ensuring it's compelling and designed to amplify conversions and bolster revenue is essential. Did you know that well-optimised pricing pages can boost conversions by as much as 25%?

Presentation 103

Presentation Arts and Crafts Templates Marketing 103

Inkbot Design

AUGUST 22, 2022

Visual details make it simple to get sidetracked when creating or revamping a website. This blog will tell you ten best practices you should follow for web designing. Even the smallest of changes in your website can affect your conversion rates. Conversion increases lead to higher earnings and corporate growth.

Web Design 133

Web Design Web Design Media Brand 133

Inkbot Design

DECEMBER 6, 2023

Amplify Through Omnichannel Storytelling You’ve honed visual identity, taglines, and origin stories. Platform % of Americans Who Use YouTube 81% Facebook 69% Instagram 40% Pinterest 31% Twitter 23% Connect profiles and ensure unified branding across bios, profile images, pinned posts, etc. Do the internal work first.

Brand 79

Brand Branding Marketing Marketing 79

Inkbot Design

OCTOBER 26, 2023

This article will delve into the critical metrics of website traffic analysis, the popular tools you can use, the techniques to improve website traffic, and the immense benefits of conducting website traffic analysis. Other essential metrics include page views, session duration, bounce rate, conversion rate, unique visits, and exit pages.

Marketing 71

Marketing Marketing Media Digital 71

Inkbot Design

JULY 19, 2023

They don't want to be bombarded with unnecessary clutter that can quickly turn them off and make them click away faster than you can say “bounce rate.” For instance, if your business aims to increase online sales , it becomes imperative to prioritise the elements and pages that directly contribute to driving conversions.

Web Design 126

Web Design Web Design Internet and Software Development Arts and Crafts 126

Inkbot Design

OCTOBER 6, 2022

Naturally, brands had to devise strategies to leverage Instagram and use it to market their products and services. In this blog , we will discuss some of them. Brands then use this user-generated content to repurpose various marketing touchpoints and convert them into brand advocates. How to market on Instagram?

Marketing 133

Marketing Marketing Media Brand 133

Inkbot Design

MARCH 17, 2024

A website is the perfect complementary channel for housing this extra context and value-adding content that builds loyalty and trust with your user base. But when they get more specific with “best app for XYZ professionals” or “XYZ app with ABC integration,” your content will be waiting.

Marketing 80

Marketing Marketing Education Production 80

Inkbot Design

MARCH 1, 2024

SEO, or Search Engine Optimisation, drives organic traffic to your affiliate website and increases your affiliate earnings. Effective SEO strategies can improve your website's visibility, attract targeted visitors, and maximise affiliate conversions. Understanding their search intent lets you optimise your content to meet their needs.

Marketing 77

Marketing Marketing Production Programming 77

Inkbot Design

MARCH 15, 2024

Do thorough keyword research, write SEO-friendly content, get listed on Google Maps/local directories and earn those all-important backlinks. But you've got to use it the right way. That way, you can laser-focus your social efforts on the platforms and content that will capture their attention.

Media 97

Media Marketing Marketing Production 97

Inkbot Design

SEPTEMBER 20, 2023

To generate leads, content marketing works well. Create blogs, articles, videos & webinars with helpful info & solutions. Share content & engage in conversations. This personalised approach enhances customer satisfaction and increases the likelihood of securing new business opportunities.

Marketing 72

Marketing Marketing Media Client 72

Inkbot Design

OCTOBER 6, 2023

It’s significant for WordPress sites as it can increase their visibility in SERPs, attracting organic traffic – i.e., potential customers – like bees around honey. This improved visibility can increase organic traffic and lead to higher sales volumes. This could increase engagement with lower bounce rates and better conversion rates.

Media 77

Media Theme Production Photography 77

Inkbot Design

NOVEMBER 30, 2023

Categorise related content clearly under parent pages. Use Descriptive Categorisation and Labels Organise site sections under understandable categories that directly relate to your business. Page and link labels should indicate their content destination when clicked. Menus may need adjustment for comfortable use on touchscreens.

Templates 97

Templates Brand Branding Production 97

The Design Blog

JANUARY 25, 2023

In this blog, we’ll explain: Why stock imagery isn’t the standard anymore What custom brand illustrations are Why illustrations are important How it can benefit your organization And where you can go for high-quality illustrations of your own Why Don’t We Use Stock Imagery Anymore? What If I’m Not A Big Company?

Illustration 98

Illustration Illustrator Arts and Crafts Brand 98

Inkbot Design

OCTOBER 22, 2023

SEO, or Search Engine Optimisation, is optimising a website to increase its visibility and rankings on search engine results pages (SERPs). SEO is crucial for businesses and website owners as it helps drive organic traffic to their sites, resulting in increased visibility, brand exposure, and potential customers.

Marketing 84

Marketing Marketing Media Brand 84

Inkbot Design

DECEMBER 18, 2023

With its focus on visual content , it is hugely popular for sharing photos and videos. Whether you want to grow a personal account to boost your influence or grow a business account to increase brand awareness and sales, gaining more Instagram followers is vital.

Media 76

Media Advertising Advertising Publishing 76