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Building an Effective Small Business Website: A Comprehensive Guide

Inkbot Design

Gather details on their: Age Location Gender Income level Behaviour and intentions Pain points Catering directly to your audience drives more engagement. Crafting a User-Friendly Structure and Navigation Once your goals are defined, planning your site's architecture and navigation system is crucial for usability.

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Crafting An Intentional Homepage

Six Leaf Design

What the heck do you put on the homepage? What even is a homepage? Helping clients with their website content and how they present it is something that I do every day , and when I see people struggling with their homepage all I want to do is pat them on the head and make it easier for them. But first, what exactly is a homepage?

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What Is User Intent? Why Is It Important for SEO and CRO??

Noupe

Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) depend heavily on understanding the user’s intent. However, much of the discussion around buyer intent is centered on SEO rather than CRO. When user intent is at the heart of the debate, it’s almost hard to separate SEO from CRO.

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How Good Web Design Can Boost Traffic

Inkbot Design

When crafted thoughtfully and strategically, a website's design can draw visitors in, encourage engagement, build trust and credibility, and ultimately drive more traffic to the site. For example, sites can customise homepage banner ads based on a visitor’s browsing history across other sites using cookies and pixels.

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Stepping up your Instagram stories with Canva

Canva

In 2019, your Instagram profile will become just as important as the homepage on your website as more and more people are starting to search for brands on Instagram first, instead of Google. So, just like you spent time crafting the photos and copy on your website, the same intention needs to be applied to your Instagram feed and Stories.

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School Website Best Practices: Designing for Success

Noupe

Run a blog. Blogging enables you to share news and updates with your website visitors. While your marketing team will primarily run the blog, you may also consider allowing your students and faculty members to take charge and craft some of the posts themselves. Create a well-organized navigation bar.

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How to Improve Conversion Rates: The Ultimate Guide

Inkbot Design

Ideally, calculate these conversion rates: Site-wide rate Product category pages Product pages Shopping cart page Checkout process Blog Subscribe Contact/inquiry form Webinar Registration Ebook download Benchmarks Vary by Industry Next, find industry benchmark data to gauge your performance against the broader market. Well, yes and no.

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