Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4
Creative Boom
MAY 24, 2023
This narrative was used to devise a core brand principle, '4 leads', which informs the framework for lockups and layout. Complementing Channel 4's 'Altogether Different' positioning, the team likened 4 to 'a traveller, guiding us through a universe of content'.
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