Robot Food turns up the tang with Sarson's vinegar brand identity and campaign
Creative Boom
JULY 9, 2024
After one of the studio's long-term clients moved on to managing Sarson's brand, Robot Food was brought on board to reinvigorate the much-loved heritage brand and prepare it for the future. Everything from the colours and font animations to the photography was designed to be amplified and communicate Sarson's tangy USP.
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