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Design studios reveal what's got them energised and excited about 2025

Creative Boom

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Technology is an enabler, not a replacement The conversation around AI has evolved significantly.

Client 477
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Is LinkedIn still a useful platform for creatives?

Creative Boom

More specifically, editorial illustrator Maksym Filipenko calls out the "annoying AI features on every corner that nobody really needs" and laments how this "usually makes posts bland and uninteresting. It's just constant opinions and AI pushing now rather than actual work," he argues. Consultant Iain Worgan takes a similar line. "If

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Where the creative industry is heading, and how to survive the next 15 years

Creative Boom

Image licensed via Adobe Stock The creative industry is changing fast under the onslaught of AI. The threat and opportunities of AI We won't beat around the bush. The rise of AI and other emerging technologies is going to reshape the creative industry in dramatic ways. Tech, especially AI, is disrupting things.

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Simon Case: AI will destroy jobs, but there's a silver lining that could save your career

Creative Boom

In case you haven't noticed, the advertising and creative industries are on the cusp of a seismic shift driven by the rapid advancement of artificial intelligence (AI) technologies. As our special report notes, AI is already regularly used in studios up and down the land for things like ideation and brainstorming.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Photos by Ben Jack She adds that the same goes for brand strategy. From there, our language and graphics melded; Alpine meets Appalachia, and we even consulted on interiors," Ky adds. On the subject of AI, they take a nuanced view. Supporting graphics, type, and colours that will work in the space. Outline team.

Brand 244
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Should creatives be thinking about Gen Beta already?

Creative Boom

Among the most prominent is generative AI, integrated into every aspect of their lives from day one. As the path forward evolves, brands can begin exploring how to weave together the precision and personalisation of AI with the natural beauty of human imperfection and the deep-rooted desire for connection."

Education 244
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Ed Little of Regular Practice on what the next wave of branding design will look like

Creative Boom

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Perhaps most importantly, Regular Practice also focuses on putting strategy at the heart of their design work.

Brand 476