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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

The experience was conceived by the creative agency Amplify, with which Scale Model Studios collaborated on the project, working from the research stage to its realisation through significant 3D modelling and intricate model painting. MA students, in particular in animation, are often seeking assistance," says Kidd.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Their portfolio spans collaborations with tech giants like Google and Apple, as well as smaller creative projects. Hopefully, their work will inspire you too.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. The secondary, expressive palette is inspired by the diverse worlds within Riot's games.

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New look and new showreel for Mutant Hands

Creative Boom

These are interspersed with examples from the Play area of James' portfolio, including looping, kaleidoscopic patterns, and typographic and character-based designs.