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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Gobi is the largest cashmere garment manufacturer in Mongolia. So they turned to global creative agency Mucho. We needed to understand the people, climate and topography, as well as the process that goes into manufacturing cashmere." They visited the factory to learn about the manufacturing process.

Brand 468
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling. Hopefully, their work will inspire you too.

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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A Meeting of Minds TEMPLO's involvement began with an introduction to GF Smith's brand director, Ben Watkinson, via communications agency Zetteler. The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces.

Brand 286
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Government's £380m Creative Industries Plan aims to power regional growth and spark innovation

Creative Boom

Lisa reflected on why this matters, recalling a recent visit to Wakefield’s Production Park, a world-class creative and manufacturing hub built on the site of a former mining village. “I I met young people there who had never dreamt that they could do this,” she said.

Freelance 453
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AI & Me

Thinking Design

It's a technological revolution akin to the transformation of manufacturing enabled by the steam engine — a true game-changer redefining the creative landscape. As the Principal and Creative Director of Studiolo Secondari, a Design Agency in New York City, I've chosen to befriend this powerful force rather than fear it. Get in touch!

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With distance comes clarity: the benefits of partnering with 'global outsiders'

Creative Boom

Have you ever partnered with a designer or creative agency in Africa? When it was time to put an end to its biggest manufacturing challenge, IKEA, the Swedish furniture giant, turned to resources and talent from an unexpected place: Poland. It wasn't known for manufacturing or cutting-edge design. Poland was an unusual choice.

Agency 273
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The Future of Graphic Design: Trends and Predictions

Inkbot Design

Imagine a car manufacturer allowing you to take a virtual test drive from your home, or an architect walking you through a building that doesn't exist yet. The person or agency should ask the most thoughtful questions about your business. For retail, fashion, and property, this is revolutionary.