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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. As detailed below, every design element reflective of JOAN's visual DNA codes is complemented by the sleek materiality of metal. It is rare to come across a creative agency founded by women," Anjela says.

Agency 247
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly. to execute your plan correctly.

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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. But what were the challenges the creative team faced in evolving the identity?

Agency 366
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff. And that's why a branding agency like Unfound Studio is well worth talking to. The agency itself is young, having been founded in 2018. He stresses, though, that you don't have to be physically young to take this approach.

Brand 364
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Creative Packaging Design: Elevating Product Branding

Inkbot Design

Creative Packaging Design: Elevating Product Branding Do you know that feeling when you find a package so visually appealing that you just have to pick it up? However, creative packaging goes beyond beauty; it is a vital marketing tool that can significantly affect buying decisions. That is the power of creative packaging design.

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Direct Mail Marketing: A Comprehensive Guide

Inkbot Design

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

Those celebrating today include leading names such as Backbone Branding, Armenia (boasting nine awards), Auge Design in Italy – with six winning titles, along with Agency of The Year – and James Cropper Luxury Packaging scooping six awards in total. Amongst the Platinum Award winners was Zenpack 's packaging design for BigFace Coffee.