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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

As our recent special report highlighted, AI is no longer a niche interest but is increasingly integrated into the toolkits of agencies everywhere, and used on a day-to-day basis. And that applies just as much to marketing as anywhere else. They wanted their customers to love the brand, not just the product, deeply."

Marketing 407
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 416
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Fat Miilk needed to stand out in the Vietnamese-American coffee market. Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. To do so, they turned to award-winning LA branding agency Truffl.

Brand 322
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Tesco's Root & Soul brand identity turns plant-based eating from bland to bold

Creative Boom

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Tesco is one such company that has woken up to the potential of plant-based products. Think there's nothing exciting about humble produce? Think again.

Brand 358
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 245
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

Marketing 131
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Alternative seafood firm OLALA! seeks to break through 'ordinary taste experiences' with new brand by Everland

Creative Boom

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. We're here to challenge the market but do it sustainably. More products will soon be launched. So far, OLALA!

Brand 426