Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Advertising Advertising Marketing Marketing 114

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Agency Marketing Marketing Brand 421

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

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Brand Branding Marketing Marketing 124

Eye on Design

JULY 13, 2022

This conversation took place as part of our Summer Salon, which explores the intersection of branding and culture. Our next Zoom event on Thursday, July 28 asks “What’s The Role Of TV Branding In The Streaming Age?” — register here ! In many ways, books have become brands all their own.

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Publishing Publishing Brand Branding 70

Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. What is Emotional Branding?

Brand 128

Brand Branding Arts and Crafts Production 128

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Brand Branding Media Marketing 92

Just Creative

JULY 7, 2020

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. What is Branding for Photography Businesses?

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Client Photography Brand Branding 254

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Brand Branding Production Marketing 117

Inkbot Design

OCTOBER 19, 2023

Brand Continuity: Establishing a Strong Connection Brand continuity is crucial in establishing a solid brand image and connection with the audience. It refers to consistently using branding elements across all materials and a business's marketing efforts. Let's explore the benefits of brand continuity in more detail.

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Brand Branding Marketing Marketing 76

Inkbot Design

OCTOBER 8, 2023

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. If they can do it, so can you!

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Brand Branding Media Marketing 78

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. Think about a brand like Apple. It's how they get remembered and build loyalty.

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Brand Branding Typography Fonts 93

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Brand Branding Production Marketing 131

Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She recently published her first book, Ask Olivia: An Entrepreneur's Advice For Entrepreneurial Life. Charlotte Adorjan.

Inspiration 415

Inspiration Arts and Crafts Graphic Design Agency 415

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 138

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

JULY 16, 2023

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. You might wonder, “Why should I care about branding and identity design?”

Brand 85

Brand Branding Arts and Crafts Marketing 85

Inkbot Design

SEPTEMBER 22, 2023

The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.

Brand 73

Brand Branding Arts and Crafts Digital 73

Inkbot Design

DECEMBER 28, 2023

Startup Brand Identity: Creating a Memorable Impression Starting a new business venture is thrilling. You also need a thoughtful brand identity that sets you apart from competitors and forges lasting bonds with customers. Defining your startup's brand is all about making connections. What Exactly Is Brand Identity?

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Brand Branding Theme Production 78

Inkbot Design

NOVEMBER 13, 2023

Rebranding vs Brand Refresh: Choosing the Right Strategy Every business reaches a point where they need to take a hard look at their brand. Or the competition has changed, and your brand no longer stands out. You have two options when this happens: a complete rebrand or a brand refresh.

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Brand Branding Marketing Marketing 84

Design Milk

JANUARY 19, 2024

” Launching in 2012, with a collective background in fine arts, curation, creative direction, design, publishing, and fashion, With Projects, Inc. Published by Ze Books, 2023. has developed relationships with a dynamic range of clients and collaborators as a result of its multidisciplinary practice. Photo: Jiminie Ha 2.

Graphic Design 124

Graphic Design Art Brand Branding 124

Creative Boom

MAY 26, 2024

Magazines and newspapers have died off since the internet blew up, and with AI, I am seeing more and more publications openly using Midjourney for their spot illustrations. But Ollie reasons: "What you put out in the world is very much building your brand and a reflection of it. For me, this has been the juggling act so far."

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Inkbot Design

MAY 16, 2024

This is why I focused on books published relatively recently (say, within the past five years) or discussing timeless foundational principles that will never become irrelevant even after many more years. With his typical blend of wit and wisdom, he will make you throw away everything you think about advertising. Bestseller No.

Marketing 72

Marketing Marketing Publication Publishing 72

Inkbot Design

AUGUST 29, 2023

Unlock Success with Authentic Branding: Make Your Mark Simply having a recognisable logo or catchy slogan is no longer enough for businesses to stand out and succeed. To truly differentiate, companies must focus on authentic branding – developing a brand identity that authentically reflects their values, personality, and offerings.

Brand 65

Brand Branding Publication Production 65

Just Creative

MARCH 3, 2020

In the past, the companies that have managed to establish rapport with their clients have won loyalty and recognition, rewarding their brand with a special place in the market. Content marketing is not only about short blog posts that companies publish to increase their website traffic. What Is a Brand Story?

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Brand Branding Marketing Marketing 254

Inkbot Design

JANUARY 11, 2024

This article will explore Herb Lubalin's origins, chronicling his early graphic design career leading advertising agencies, his founding of the studios International Typeface Corporation (ITC) and Lubalin, Smith, Carnase (LSC), as well as the development of many timeless logos, typefaces, and designs over his lifetime.

Graphic Design 71

Graphic Design Graphic Arts and Crafts Typography 71

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

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Marketing Marketing Brand Branding 116

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

Brand 70

Brand Branding Arts and Crafts Media 70

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

Brand 94

Brand Branding Marketing Marketing 94

Colossal

DECEMBER 19, 2022

Often working on commissions for larger editorial and advertising projects, she begins with a mood, narrative, or compelling fact that unwinds into vivid, dreamlike scenes with otherworldly elements. Become a Colossal Member today and support independent arts publishing for as little as $5 per month.

Illustration 85

Illustration Illustrator Advertising Advertising 85

Inkbot Design

MARCH 25, 2023

Breaking the Mould: A Guide to Growing a Brand Regarding business success , one thing is always clear – growing a brand is a non-negotiable if you seek long-term growth. But what does it mean to develop a brand? Additionally, 21% of consumers said they bought products from brands simply because they shared the same values.

Brand 84

Brand Branding Marketing Marketing 84

Just Creative

MARCH 29, 2023

Discover the best desktop publishing software in 2023. Desktop publishing software is used to create visual communications, such as brochures, business cards, greeting cards, posters, web pages for professional or personal printing online or on-screen. Affinity Publisher Affinity Publisher. Limited PDF editing options.

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Publishing Publishing Adobe Layout 284

Inkbot Design

AUGUST 21, 2023

15 Small Business Marketing Ideas to Skyrocket Your Brand Welcome to an in-depth look at cutting-edge small business marketing ideas that can take your brand's reach and revenue to new heights in 2023. You'll uncover creative and cost-effective ways to spread brand awareness, drive engagement, convert leads, and build customer loyalty.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

DECEMBER 21, 2022

Hardcover Book DK (Author) English (Publication Language) 480 Pages – 03/02/2021 (Publication Date) – DK (Publisher). Williams, Robin (Author) English (Publication Language) 240 Pages – 11/19/2014 (Publication Date) – Peachpit Press (Publisher). Best Design Books for Beginners.

Graphic Design 125

Graphic Design Publication Graphic Publishing 125

Inkbot Design

MAY 19, 2023

How ChatGPT Can Help You Build Your Brand As the world becomes more digital, building a strong brand identity has become an important goal for any business that wants to succeed. ChatGPT can help businesses build a strong brand identity that resonates with their target audience. The Key Elements of Branding Include: Logo.

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Brand Branding Marketing Marketing 72

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! A survey revealed that 81% of consumers believe audio cues are becoming increasingly crucial for brands.

Brand 66

Brand Branding Arts and Crafts Advertising 66

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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Advertising Advertising Manufacturing Marketing 63

Inkbot Design

NOVEMBER 9, 2023

Brand Refresh or Rebrand: Evaluating When It's Time As a business owner, you've likely put your blood, sweat, and tears into building your brand. But over time, your brand can start to feel stale. New competitors enter your space with fresher brands. New competitors enter your space with fresher brands.

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