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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Lynne McCusker is a senior freelance designer based in Scotland. The market is generally students and 20-somethings living and working in the area.

Brand 485
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Rafael Medeiros on enduring the Hollywood strikes as a freelance graphic designer

Creative Boom

He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. Upon arriving, Rafael secured an internship at DISTINC, a branding and design firm that later sponsored him for a work visa. So far, I have relied on the general advertising industry, and it's kept me busy," he says.

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Freelance Graphic Design: An Introduction

Inkbot Design

Freelance Graphic Design: An Introduction Working independently as a graphic designer , offering design services to customers on a by-project basis is known as freelance graphic design. Freelance graphic designers have become more in demand in recent years due to the growing gig economy and technological advances. And at night?

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Meet Vanessa Low, Shillington Graduate, Digital Marketing Officer & Freelance Designer

Shillington

Read on to hear more about her dynamic role at the Art Gallery Society of NSW , freelance life and advice for anyone thinking of studying at Shillington. You currently work as a Digital Marketing Officer at the Art Gallery Society of NSW , as well as freelance on the side. Luckily, a few friends recommended Shillington!

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The 15 Best Freelancing Websites for Finding Work

Inkbot Design

The 15 Best Freelancing Websites for Finding Work Freelancing has become an increasingly popular way for skilled professionals to find flexible work opportunities. With so many freelancing websites now available, it can take time to determine which are the best for finding freelance jobs. What is a Freelancing Website?