Best foot forward: Lynne McCusker's bold branding for a new retro shoe store
Creative Boom
JUNE 20, 2022
Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Lynne McCusker is a senior freelance designer based in Scotland. The market is generally students and 20-somethings living and working in the area.
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