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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Crafting a Standout Graphic Design Resume That Lands You the Job

Inkbot Design

Crafting a Standout Graphic Design Resume That Lands You the Job If you're a graphic designer looking to land your dream job, your resume must appear like a bold font on a minimalist poster. A well-crafted graphic design resume tells a compelling story about you and shows your skills visually.

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The Complete Guide to Media Buying and Advertising

Canny

Let’s face it, Advertising/media buying can get pretty complicated. After all, advertising is a multi-faceted practice. Media buying, as advertising is also known, is typically there to attract leads and or make sales. So let’s make sure you’re totally clued up on advertising before you go off on your own.

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Graphic Design Education: An Insider’s Look

Inkbot Design

Good graphic designers are needed in many industries, from advertising and marketing to publishing, web design or even video game development. The ABCs: What You'll Learn in Graphic Design School So, what do they teach in a graphic design program? Why study graphic design? You may ask. The reasons, my friend, are countless.

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Brand Experience: Crafting Memorable Connections

Inkbot Design

Brand Experience: Crafting Memorable Connections Welcome to the exciting world of branding, where creating memorable connections is the name of the game. Today, we're diving deep into “The Power of Brand Experience: Crafting Memorable Connections.” What just happened? That, my friend, is the magic of brand experience.

Brand 59
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15+ Best Art Deco Fonts for a Classic Look

Inkbot Design

15+ Best Art Deco Fonts for a Classic Look Art Deco is a design style that emerged in the early 20th century and quickly became one of the most iconic and influential movements of the time. With its sleek lines, bold geometric shapes, and lavish ornamentation, Art Deco celebrated luxury, modernity, and glamour.

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Communication Design by Studio Marcus Kraft for the Zürcher Theater Spektakel

We And The Color

The campaign and visual communication for the Zürcher Theater Spektakel, a prominent European festival celebrating contemporary performing arts, was skillfully crafted by Studio Marcus Kraft. These hand-crafted plaster panels each showcase a raised word, intricately designed.