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Advertising Agencies: Maximising Marketing Potential

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Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles. It's not something you see every day."

Agency 250
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

Agency 370
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Campaign for comedy improv chain highlights how to harness FOMO in marketing

Creative Boom

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 362
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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised.

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How to Write an Advertising Brief (With Free Advertising Brief Template)

Canny

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

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PPC Advertising: Boost Your Business with Pay-Per-Click Marketing

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PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?