Where the creative industry is heading, and how to survive the next 15 years
Creative Boom
JULY 14, 2024
As brand designer Asa Rodger puts it: "The pace of change is dizzying, the speed of tech-evolution is bewildering, and the need to wrangle work into a sustainable balance and pace seems ever-mounting." Brand identity designer Abhinav Yadav echoes many in offering a "boring" answer that nonetheless goes to the nub of the issue. "By
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