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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

Luxury consumers want products made to last for generations, not just seasons. This means that whatever the product—whether it's a cashmere coat, leather bag, or diamond jewellery—it must be impeccably constructed by artisans using time-honoured techniques. Having fewer people able to afford a product increases demand.

Brand 70
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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

The increasing reliance on digital technologies fuels this growth, the rise of eCommerce, and the growing importance of social media platforms in advertising and branding strategies. The possibilities are endless, from brand management to advertising, market research to public relations, and digital marketing to content creation.

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How AI Transformed the Content Creation Industry

Inkbot Design

AI has revolutionised both the production and consumption of content. But that still leaves us some burning questions: will AI writing tools increase your productivity, effectiveness, and outcome? dollars, but it will increase by approximately forty times until 2030 – up to almost two trillion U.S.

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Why SaaS Product Management Is Crucial

Noupe

Product management plays a major role in defining UI/UX, product usability, features, and vis-à-vis the success of a SaaS business. All such departments collaborate to deliver the product on time. All such departments collaborate to deliver the product on time. What does SaaS Product Management Include?

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7 Effective B2B Marketing Strategies to Grow your Business

Inkbot Design

Business to Business (B2B) marketing is companies' advertising and sales approach when selling products to other businesses. In comparison, Business to Consumer (B2C) marketing focuses on selling products directly to consumers. B2B marketing focuses on reaching those companies that are likely to buy your product or service.

Marketing 115
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Customer Experience Management: Unbreakable Brand Loyalty

Inkbot Design

Customer experience management (CEM or CXM) is about keeping track of everything between a company and its clients. Due to digitalisation, clients have higher expectations now than ever before. Thus, it is no surprise that leading firms regard such client touchpoints seriously. That’s advertising gold right there.

Brand 65
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Eurostar: A journey of digital and physical brand transformation

Moo

This entailed expanding their network, enhancing connections, and attracting 30 million passengers by 2030. “They were able to capture the premium element but also the young element of the brand by experiencing the product.” They all had very strong product experiences.

Digital 98