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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Toan Nguyen Toan Nguyen is a pioneering entrepreneur in the advertising industry.

Agency 388
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' The second largest multi-level marketing enterprise in the world, after Amway, it recorded annual sales of $9.1 billion worldwide in 2020. We explore how London studio Free The Birds made it happen.

Brand 444
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Top 10 Real Estate Marketing Strategies to Sell More

Inkbot Design

Top 10 Real Estate Marketing Strategies to Sell More The real estate industry has seen its fair share of challenges. From the real estate crash of 2012 to the pandemic-related uncertainty of 2020, the market has weathered many ups and downs. However, a website with property listings is just the beginning.

Marketing 130
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8 Video Creation and Marketing Tips for 2021

Just Creative

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Consider a new Coca-Cola advertisement directed by Oscar-winning filmmaker Taika Waititi.

Marketing 343
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Newspaper Advertising Guide: The Power of Paper

Inkbot Design

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

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Integrated Marketing: Boost Your Marketing Strategy

Inkbot Design

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

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Guide to Marketing Jobs: Journey Through the Maze

Inkbot Design

Guide to Marketing Jobs: Journey Through the Maze Hey there, my friends! Welcome to the exhilarating, at times uproarious, and occasionally perplexing realm of marketing professions. Did you know that the marketing industry is currently experiencing a period of rapid growth and expansion? from 2020 to 2027.