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People People crafts colourful identity based on building blocks for urban development

Creative Boom

The Seattle agency draws on modular and geometric forms to create striking new branding for Kirkland Urban, a mixed-use development in King County, Washington. From the public's point of view, inner-city development is always a bit of a mixed bag. Branding plays a big part in this, of course.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 142
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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How to Create an Emotional Branding Strategy & Brand Examples

Inkbot Design

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. Thankfully, no.

Brand 130
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. Founded in 1953 by Okumura Yukimasa, it's a bilingual publication written in Japanese, but many of its texts also appear in English. It's available in both print and digital editions.

Magazine 515
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Illustrator Ida Henrich on smarter working and why there is no 'wrong' in our creativity

Creative Boom

She built her business whilst working part-time for a local jewellery shop and today, four years after graduation and surviving a global pandemic, she is now freelancing for clients worldwide including RSPB Scotland and UK Youth 4 Nature. In the summer of 2019, I decided it was time to focus on my own freelance career again.

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Brand Naming: How to Name a Brand

Inkbot Design

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

Brand 98