VCCP cleverly leans into nostalgia with ad for Cadbury's 200th birthday
Creative Boom
JANUARY 10, 2024
I experienced this dilemma myself when I used to work on print magazines. The publisher was always keen to make a big splash on the occasion of a 100th issue or a 10th anniversary and fill the mag with "best of" articles going back through its history. On the other hand, you don't want to come across as ageing and past it.
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