The Evolution of the Iconic IBM Logo Design
Inkbot Design
OCTOBER 30, 2023
Author) English (Publication Language) 752 Pages – 03/05/2019 (Publication Date) – The MIT Press (Publisher) −$29.26 $15.74 In 1972, legendary graphic designer Paul Rand gave the logo its famous eight-stripe design. His designs defined the modern IBM logo and visual identity.
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