Reviewed: New Logo and Identity for Kroger by DDB
Under Consideration / Brand
NOVEMBER 7, 2019
One of the most difficult aspects of having moved from Austin, TX, to Bloomington, IN, in 2017 was leaving behind HEB , Texas' amazing grocery store, and having to replace it with Kroger, which I (had) always thought of as outdated, dingy, and not. In-store promos, large banners. Kroger brand page. Kroger brand page.
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