Inkbot Design

FEBRUARY 21, 2023

The Power of Sustainable Marketing: How to Build a Brand and Save the Planet As consumers become more environmentally conscious, it is becoming increasingly crucial for businesses to adopt sustainable practices to meet the growing demand for environmentally friendly products and services and positively impact the planet.

Marketing 122

Marketing Marketing Brand Branding 122

Inkbot Design

SEPTEMBER 29, 2022

Digital Content Marketing: It's About More Than Content. Digital Content Marketing, also known as Digital Advertising, is the practice of advertising goods or services using online methods such as websites, emails, and mobile apps. Today, digital marketers need to deliver more than just great content.

Marketing 135

Marketing Marketing Digital Infographics 135

Graphic Design Junction

JANUARY 20, 2024

TikTok, on the other hand, emerged more recently in 2016, making a splash with its bite-sized, user-generated videos set to music. The YouTube Partner Program, introduced in 2007, allows creators to earn revenue through advertisements displayed on their videos.

Entertainment 331

Entertainment Branding Brand Digital 331

Inkbot Design

JUNE 18, 2022

How Millennial Branding Will Change the World of Advertising. We're about to learn how to harness the millennial mindset to take on the world of marketing, advertising, and media in ways that will leave your competition a little behind. population, it's time to start thinking about marketing to them differently.

Advertising 98

Advertising Advertising Brand Branding 98

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 How Does Influencer Marketing Impact Brand Awareness?

Marketing 128

Marketing Marketing Brand Branding 128

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

Marketing 98

Marketing Marketing Advertising Advertising 98

Inkbot Design

NOVEMBER 3, 2023

Why Mobile Advertising is the Next Big Thing For most of us, our smartphones are like another appendage. And with mobile usage continuing to grow, it's no surprise that mobile advertising is exploding. Mobile ad spending surpassed desktop ad spending for the first time in 2016. So why is mobile advertising set to dominate?

Advertising 97

Advertising Advertising Brand Branding 97

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Who is my target market? Logos can help your business stand out in crowded markets or reflect your business's values and personality. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). How can it help grow my business?

Marketing 128

Marketing Marketing Brand Branding 128

Noupe

JULY 5, 2021

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. Now that we know all this, it’s time to take our decision-making discussion even further and enter the marketing realm. Chapter 1: How rational are we?

Marketing 116

Marketing Marketing Production Advertising 116

Inspiration Feed

JANUARY 5, 2022

If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV… The post 50 Creative & Effective Advertising Examples appeared first on Inspirationfeed.

Advertising 64

Advertising Advertising Ad Design Magazine 64

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

Marketing 97

Marketing Marketing Publication Publishing 97

UX Collective

APRIL 22, 2023

One website to rule them all Ad agencies can mimic this kind of thing today, of course, by manually creating different landing pages for different marketing demographics, and testing and iterating on them relentlessly. They can also create different advertising campaigns to reach different audiences, too.

Layout 128

Layout Marketing Marketing Web Design 128

Inkbot Design

NOVEMBER 1, 2022

With high-quality results, it pushes its clients to cover more ground in the market. Services: Data Support, Web Research, Web Development, Mobile App Development, Digital Marketing , eCommerce Development. 2 – SunTec India. Location: Laguna Beach, CA, USA & Delhi, India. Of Employees: 1500+. Founding Year: 1999.

Internet and Software Development 129

Internet and Software Development Client Web Design Web Design 129

Just Creative

APRIL 27, 2020

For those professionals looking to share not only their projects but to connect with other creatives, learn from them, and even find employment in the creative field, a new option entering the English market is Domestika. He has also been published in the Communication Arts Annual in 2016 & 2017, MTVnews.com. Learn More.

Illustration 259

Illustration Illustrator Client Art 259

Inkbot Design

MAY 2, 2022

8 Digital Marketing Trends Shaping the Construction Sector. If you're looking to remain competitive in the construction industry, you must take note of digital marketing trends.   Many of these have an online presence , so your digital marketing strategy has never been more critical. 1 – Email Campaigns.

Marketing 98

Marketing Marketing Digital Media 98

Inkbot Design

MARCH 3, 2023

Top 10 Best Books on Strategy and Business Marketing In a world where business competition is as fierce as a pack of hyenas fighting over a juicy piece of meat, having a solid marketing and strategy plan is critical to surviving and thriving. Think of it as your survival guide in the wilds of the business world. Get ready to go viral!

Marketing 114

Marketing Marketing Publication Publishing 114

Inkbot Design

MAY 18, 2022

But now, the rise of content marketing and social media has made it clear that creating an effective brand is about much more than design. These 10 new branding trends will revolutionise brand marketing and transition from dull to fab. There is no denying that the internet has changed the face of marketing forever.

Brand 122

Brand Branding Internet and Software Development Marketing 122

Inkbot Design

MAY 20, 2023

So, this blog post is for you whether you're a start-up entrepreneur making your first foray into the market, a seasoned business owner looking for a brand refresh, or a marketer striving for that elusive consistency. Another critical aspect of brand development is establishing the brand's positioning in the market.

Brand 145

Brand Branding Arts and Crafts Marketing 145

Inkbot Design

MARCH 5, 2022

There are many ways to create a brand – whether through advertising campaigns, product packaging, website copywriting – but one of the most important uses of any small business's time and money should be investing in branding design. Branding For Marketing & Advertising.

Brand 105

Brand Branding Advertising Advertising 105

Inkbot Design

APRIL 25, 2023

Branding is a critical aspect of marketing and business strategy, as it helps build recognition, trust, and loyalty among consumers. Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors. Your brand positioning should be precise, relevant, and appealing to your target customers.

Brand 133

Brand Branding Marketing Marketing 133

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

DECEMBER 14, 2022

This is something that many marketers know but need to articulate, and it's often difficult to put into words. Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing). A fascinating book that combines marketing and branding with some beneficial insights. Sale Bestseller No. $28.51.

Brand 145

Brand Branding Publication Publishing 145

Under Consideration / Brand

MAY 11, 2020

Established in 2016, Rippling is a software platform for businesses to manage employees' human resource and IT needs. Our Marketing team likes that it feels fast, Product appreciates that it works at tiny sizes, and Parker enjoys how it looks on a hat. Out of home advertising. “I Spy with my Ripple Eye…”. Rippling provided text.

Banners 107

Banners Color Marketing Marketing 107

Creative Market

MARCH 18, 2020

In 2016, it unveiled its new wordmark: an insanely jumbled-together series of letters that spelled out “The Met,” but which looked all squished together and connected by ligatures. As graphic designers, web designers, illustrators, content marketers, and other creatives, we’re all familiar with them. Image Credit: Vulture.

Typography 183

Typography Fonts Arts and Crafts Advertising 183

Inkbot Design

FEBRUARY 13, 2023

Designer George Bartell designed the original Barbie logo in 1959, just a year after the first Barbie doll hit the market. The logo featured a simple cursive font in blue and was used on packaging, advertising and merchandise. The pink colour is synonymous with the brand and is used extensively in marketing and advertising.

Brand 91

Brand Branding Advertising Advertising 91

Inkbot Design

OCTOBER 8, 2023

As with all things marketing-related, success doesn't come overnight – but every little helps! Do your market research: Speak to customers about their likes, dislikes and needs; obtain feedback on products or services. Email Marketing: is a highly effective way of staying in touch with existing customers and nurturing new leads.

Brand 104

Brand Branding Media Marketing 104

Inkbot Design

APRIL 20, 2023

1 – Develop a Social Media Strategy A solid strategy is the first step to a successful social media marketing campaign. Your social media strategy should align with your business goals, target audience, and marketing objectives. It should also be flexible enough to adapt to market or business changes.

Media 145

Media Brand Branding Marketing 145

Just Creative

MARCH 26, 2023

The best way of doing this is through Adobe Spark, a software application that helps you create web posts, stories, graphics, advertisements, and banners that command attention with a professional look. If you are new to the line of social marketing and blogging, you might go in for Snappa. It is oriented toward marketing.

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Adobe Photo Editing Graphic Templates 207

Inkbot Design

NOVEMBER 9, 2022

Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. You may need to invest in marketing materials , professional development opportunities for your employees, or advertising campaigns to bring your brand to the attention of new and potential customers.

Brand 145

Brand Branding Production Marketing 145

Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Brand 145

Brand Branding Marketing Marketing 145

Noupe

JULY 1, 2021

A rebrand is a marketing strategy that aims to change the company’s brand identity. A rebranding process mainly changes the following: logo, slogan, website, typography, name, term, symbols, marketing, advertising strategies, and more. Some brands became more inclusive and poised to take over a bigger market share.

Brand 116

Brand Branding Marketing Marketing 116

Inkbot Design

JULY 29, 2023

An authentic, well-defined brand identity is invaluable, allowing you to connect with customers and stand out in a cluttered market. An effective UVP serves as the guiding force for all your marketing. Ensure your UVP is prominent in advertising, on your website, and across channels. Buy on Amazon 1.2 Buy on Amazon 2.2

Brand 145

Brand Branding Media Marketing 145

Inkbot Design

SEPTEMBER 29, 2022

You can start with brainstorming to generate ideas for your project, then expand to find a market. When you've written down your ideas, separate them into categories, such as “Ideas for marketing” or “Ideas for pricing.” You'll need to choose a product that you're passionate about but also has a market.

Advertising 90

Advertising Advertising Publication Production 90

Inkbot Design

OCTOBER 15, 2023

We'll offer tips on finding out more about your target customers, choosing marketing channels that suit them best, and optimising your messaging so they take notice. Coca-Cola and Pepsi rely heavily on this marketing to get their products noticed in the crowded soft drinks market.

Brand 98

Brand Branding Media Marketing 98

UX Collective

AUGUST 14, 2022

Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. For example, simple, easy-to-read, and bold fonts are a good match for car advertisements. Journal of marketing, 68(4), 60–72.

Fonts 98

Fonts Typography Advertising Advertising 98

Smashing Magazine Graphics

OCTOBER 27, 2021

In the late 1990s, marketing and advertising agencies saw the potential of eye-tracking for the Internet and started using the technology to analyze how people consume content online. One of the few advertising companies that used eye-tracking back then was EURO RSCG/DSW Partners. More after jump! Eye-Tracking Insights.

Internet and Software Development 94

Internet and Software Development Advertising Advertising Production 94

Canny

JUNE 24, 2021

In an increasingly crowded market, the rebrand was necessary to keep HelloFresh ahead of other companies offering a similar, healthy food delivery service. By keeping the same colour palette and typography, this is a subtle change but shows their understanding of the current market. HelloFresh. Credit to underconsideration.com.

Brand 139

Brand Branding Adobe Marketing 139