“Animal Farm” & the Evolution of the Dust Jacket
Thinking Design
MAY 6, 2019
By the 1870s, dust jackets were common, but their marketing value remained unexplored as they were left blank. And so the modern view of the dust jacket as a marketing tool emerged. It provides the reader with no hints about the theme of the book. Penguin published this cover in 2004. Cut to the chase.
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