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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I Dagen ceased to exist after a mere 41 days in print, declaring bankruptcy the same year it was introduced.

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The mechanics of non-human personas

UX Collective

The persona representation for Beans the possum based on secondary data collated from reports / Photo via Wikimedia Throughout the design process, the personas then served as a representation to amplify the agency of the non-human stakeholders, who would not be able to make themselves heard in the participatory design process [11].

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How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. For the televised campaign, the company turned to now long-time agency partners Wieden + Kennedy, based in Portland, Oregon.

Branding 106
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Top 10 Negative Space Logos that Redefine Creativity

Inkbot Design

In 2005, the ice cream giant looked to showcase its 31 flavours in a new logo designed by the renowned advertising agency Ogilvy & Mather. 7 – The Tour de France Logo The iconic Tour de France logo, unveiled in 2002, showcases the power of negative space in logo design. Designed in 2005 by graphic designer Stuart W.

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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

Good.” — Verizon (2002) This conversational tagline perfectly dramatised their positioning as a leader in network coverage. Agencies can charge big $$$ for elite tagline excavation. In four simple words, it's a showstopper that immediately equates diamonds with priceless, eternal value. Can You Hear Me Now?

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How to Enhance Your Website User Experience

Inkbot Design

Norman (Author) English (Publication Language) 288 Pages – 09/19/2002 (Publication Date) – Basic Books (Publisher) $19.99 Nonetheless, salaries can range from $60K-$130K+ based on location, experience level and whether you work in-house or at an agency. Advertising agencies have them as well.

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Tips for Pitching with Confidence: The Psychology of Persuasion

Inkbot Design

With strategic, thoughtful follow-up, a pitch becomes the starting point for deeper partnerships, expanded networking, and future opportunities. Winning Over a Design Skeptic For a pitch to redesign the website of a sceptical luxury hotel chain, the agency came prepared to persuade.