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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

Marketers definitely know it. In this article, we will investigate the all-too-human reasons why emotional images and videos can be so effective in boosting conversions, how to do it right, as well as provide some examples of brands doing it right. Research into Imagery in Marketing. However, this does not make it any less true.

Marketing 318
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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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How storytelling is at the heart of the Nike brand

Creative Review

Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. In other words, a brand is not what you say it is. .” All images: © Nike, Inc.

Brand 106
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Neuromarketing: Takeaways for Marketers

Noupe

In this article I’m going to dig more into this topic: Of how we think; If we are as rational as we think; How we make decisions; How we can take all this knowledge into marketing. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. Chapter 1: How rational are we?

Marketing 116
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Top 20 Web Research Services for Outsourcing

Inkbot Design

With high-quality results, it pushes its clients to cover more ground in the market. Services: Data Support, Web Research, Web Development, Mobile App Development, Digital Marketing , eCommerce Development. 2 – SunTec India. Location: Laguna Beach, CA, USA & Delhi, India. Of Employees: 1500+. Founding Year: 1999.

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25+ Best Tagline Examples: The Power of a Punchy Tagline

Inkbot Design

When they’re at their best, taglines don’t just make you think something about the brand – they make you feel something. That’s some severe marketing kung-fu. Why a Powerful Tagline Matters (and How to Judge If Yours Kicks Butt) A stellar tagline is pure marketing nitro. It's the headline for your entire brand.