Remove 2002 Remove Advertising Remove Agency Remove Production
article thumbnail

Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.

article thumbnail

How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. It’s what they say it is.”

Brand 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

23 of the Best Business Movies for Entrepreneurs

Canny

Like Zuckerberg choosing not to run ads on Facebook at the start, thus attracting a massive user base and building customer loyalty, listening to your target audience’s needs, desires and pain points, and creating the first phase of your service or product around that can result in a much higher probability of success.

Marketing 147
article thumbnail

How to Enhance Your Website User Experience

Inkbot Design

It is just an experience someone has when using a product or service, whether a physical item, a website or an app. For example, prominently featuring your top products/categories in the navigation makes browsing smoother. Research: They browse product pages, filters, read reviews, etc., But what is UX exactly? Need an example?

article thumbnail

20 Most Influential Graphic Design Companies From Around the World

crowdspring

They are known just as much for their type design as they are for the eccentric selection of products they sell. Whether it’s books, clothing, cycling accessories, or assorted kitchenware, each product is meticulously designed. It has worked for some of the most influential companies and products, like Apple, the San.

article thumbnail

13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Companies like MailChimp and Wistia are setting up their own content production studios. Switching from service provider to the production company. It makes their product look “epic”. This is to reduce the “overt” advertising (the typical blatant adverts found in magazines where your eyes are tuned to skip out on this content).

article thumbnail

Direct tax filing: is this the end of Intuit’s lobbying?

UX Collective

Even if your taxes are withheld by your employer, you still have to file “tax returns” through one of these products. However, the IRS has repeatedly taken the position that their goal is provide a free, direct filing tool that is one of many tools in the continuum from self free-file, to paid filing products, to hiring a tax professional.