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Remembering Ringan Ledwidge

Creative Review

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. He brought a very human, emotional touch to his advertising stories, which could be funny, sexy or packed with pathos.

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The 6 Best Books on Branding & Identity Design

Inkbot Design

Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? At the core of Aaker's framework is a focus on crafting brands that resonate with customers rationally and emotionally. ” Great question! Bestseller No.

Brand 85
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20 Most Influential Graphic Design Companies From Around the World

crowdspring

Stefan Sagmeister is a world-famous graphic designer and provocateur with deep ties to independent musicians and the arts. Notable Clients: Snapchat, 7Up, The Gap, BMW, The Museum of Modern Art, The Guggenheim Museum, NYTimes Magazine, Lou Reed, Jay-Z, Brian Eno, David Byrne, Random House Publishers, the AIGA, Autodesk, Levis, Adobe.

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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

The area's characteristics or the offer of services and entertainment may appeal to lovers of nature, adventure trips, food and wine tours or cities of art. Poland: Move Your Imagination The logo of the Polish tourism brand was designed by the Polish Tourism Organization (POT) in 2001. Identify the foundation principles of the brand.

Tourism 64
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The 15+ Best Marketing Books to Read

Inkbot Design

Contagious: Why Things Catch On Have you ever wondered why some products and ideas catch on effortlessly while others fall flat or fade into obscurity? It's more influential than advertising and, more importantly, far more effective. This raises an important question: can you create word-of-mouth marketing for your product or idea?

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How Hjärta Smärta Challenged the Male-Dominated Status Quo in the Early 2000s

Eye on Design

Long before higher education in art and design was within reach for me, and before my imagination stretched to even considering book design as something one could do for a living, I accidentally found a publication in the school library that absorbed me and still sits in my heart as one of the “magic” books of my life. .

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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. Born in 1914 in Brooklyn, New York, Rand had an illustrious career spanning advertising, education, and logo design for over five decades.