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Why Your Existing Clients Are Important for Success

Purple Rose Graphics

I see ads all the time about the best ways to get new clients. I’ll be super honest a stream of new leads and new clients are important for any business, but let’s not forget about our existing ones! Here’s why your existing clients are important for success and two things you can do to support them!

Client 40
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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

Client 308
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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

Specifically, marketing yourself and your personal brand. It means recognising your unique qualities, explaining this clearly, and amplifying them in the eyes of the right people. Yes, we know, this probably isn't your favourite part of the job. Read on as we explain the different stages of building your personal brand.

Freelance 460
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

Before we get started, we understand that many of you embrace reels and making videos and still enjoy some success on Instagram. Yes, you could pay to reach your audience through social ads, but can any of us afford to in an age of uncertainty and rising costs? Your website has huge potential when it comes to organic reach.

Freelance 505
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How busy creatives can find focus again with a fresh business strategy

Creative Boom

There are ways to tackle your creative business without burning out. A business strategy outlines specific ways to position yourself, achieve your goals, and grow your creative company. A strategy takes into consideration your values, your vision and helps you to stay on course. Perhaps your social media strategy.

Client 285
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Creatives reveal when they made a fool of themselves, and the lessons they learned

Creative Boom

Remember that success in this space is all about taking risks and trying to innovate. Indeed, as designer Laurie Rosenwald points out in her article Why and how to make mistakes on purpose , they're basically key to developing your creativity and growing your practice. I followed her. Lesson learned? "Of

Client 410
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'It's okay to jump from one style to the next', Josh Patterson on carving out an illustration career

Creative Boom

We caught up with him to learn more about how he makes an impact, and why changing styles is a good thing. Having worked both freelance and in-house, with clients including the Wall Street Journal, the BBC and the New York Times, he's constantly honing his craft for advertisers, magazines and animation studios. I love them. "In