Nutriment’s new identity by Robot Food demystifies raw pet food
Creative Boom
AUGUST 12, 2024
For the typography, Robot Food opted to prioritise simplicity and clarity of communication to align with the brand's values. Robot Food's copy director, Clayton Davis, notes that the language of pet food can often feel "a bit insincere, with lots of brands promising happy pets with simple one-size-fits-all solutions."
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