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Girl Guides launch biggest design refresh in 113 years

Creative Boom

The worldwide organisation for girls gets a new look in partnership with Landor & Fitch. So it's big news that to celebrate International Women's Day, it's today launching the largest brand refresh in its 113-year history. We explain how it was made and the concepts behind it.

Brand 456
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America’s 250th birthday brand seeks to unite a “divided” country

Design Week

Landor has created an identity which celebrates America’s 250th birthday by eschewing stars and stripes imagery in favour of messaging which aims to bring citizens together and inspire them. ” Landor started work on the project last year. It will develop in the time running up to that point.

Branding 101
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Moves & changes – design industry news

Design Week

Hospitality design specialists Richmond International has appointed Dennis Irvine as its new director. Lou Cordwell Brand consultancy Landor & Fitch has announced Joe Crump as its executive strategy director of experience of the Americas region. Crump previously served as CEO for Wunderman Thompson in New York.

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Reviewed: New Logo and Identity for Event Cinemas by Landor

Under Consideration / Brand

Recently, Event Cinemas introduced a new identity designed by the Sydney, Australia office of Landor. More than ever, people need a reason to switch off from the chaos of their day-to-day lives; from social media to emails, news to politics. Landor project page. Landor project page. Logo animation. Typography.

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Moves & changes – design industry news

Design Week

Hospitality design specialists Richmond International has appointed Dennis Irvine as its new director. Lou Cordwell Brand consultancy Landor & Fitch has announced Joe Crump as its executive strategy director of experience of the Americas region. Crump previously served as CEO for Wunderman Thompson in New York.

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Top 10 Most Popular 3 Letter Logos That Attract Attention

Inkbot Design

The font is legible, and the overall design conveys that this is a news network. The current logo was designed by the agency Landor Associates and is meant to convey strength and stability. The red-orange colour stands out, especially in a sea of grey. If you don't use the right colours for your designs, you can have a bad impression.

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Integrating A ‘PHD’ Strategy Across Brand Channels

Graphic Design USA

Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.

Branding 158