Why is McDonald's Sweden rewarding people for buying Burger King?
Creative Boom
MAY 13, 2024
McDonald's and Burger King have fought the 'Burger Wars' since the mid-1970s. So you might find it strange that in Sweden, you can now walk into Burger King, buy a meal, dispose of the packaging, and then… get a discount at McDonald's. If they did this, they'd be rewarded with a deal in the McDonald's app. Let us explain.
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