Inkbot Design

JANUARY 14, 2024

The Power of Colour in Branding and Marketing Colour plays a vital role in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. This article explores the psychology and impact of colour in branding and marketing. Wise brands utilise empirical colour insights.

Marketing 72

Marketing Marketing Brand Branding 72

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. Logo design tools on the market range from: Canva: User-friendly drag-and-drop templates to customise a logo with images, shapes, and fonts. Free basic package.

Marketing 78

Marketing Marketing Brand Branding 78

Just Creative

DECEMBER 29, 2020

When it comes to digital marketing, Instagram can help to take your business to the next level. Boasting more than one billion monthly active users and becoming a widely accepted shopping platform, Instagram is a gem for businesses looking to achieve their marketing goals. Image source: Social Media Today.

Marketing 193

Marketing Marketing Media Brand 193

Canva

OCTOBER 2, 2019

However, the digital era has meant that social media branding has become a core focus for marketers when it comes to amplifying a brand’s identity, voice, and personality within the digital space. Read on for seven social media branding tips you can try with ease. Image credit: Amabile via Creative Market.

Media 122

Media Brand Branding Templates 122

Just Creative

DECEMBER 28, 2020

Copywriting can make or break affiliate marketing campaigns. Compelling copywriting is an effective way for affiliate marketers to attract traffic and convert customers. You, as a marketer and copywriter, will have to use your skills to make it work. How to Write Irresistible Headlines for Affiliate Marketing.

Marketing 284

Marketing Marketing Production Media 284

Canny

MARCH 10, 2022

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More.

Marketing 148

Marketing Marketing Agency Brand 148

Inkbot Design

FEBRUARY 23, 2024

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

Marketing 57

Marketing Marketing Advertising Advertising 57

Inkbot Design

DECEMBER 30, 2023

How to Start a Digital Marketing Agency Starting a digital marketing agency can be an exciting and rewarding entrepreneurial journey. As more businesses realise the power of digital marketing, the demand for these services continues to skyrocket. The global digital marketing industry will grow to $1.2 trillion by 2027.

Agency 80

Agency Marketing Marketing Digital 80

Noupe

AUGUST 20, 2020

Content-based marketing has become the gold standard for boosting brand awareness, reaching customers, driving web traffic, and increasing the bottom line. But there’s one area of content marketing that’s still in its infancy: video marketing. Chapter 2: What is video marketing? Chapter 3: Benefits of video marketing.

Marketing 131

Marketing Marketing Media Production 131

Inkbot Design

SEPTEMBER 16, 2023

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?

Marketing 63

Marketing Marketing Arts and Crafts Publication 63

Creative Boom

MAY 11, 2023

And as a freelancer, a lot of that is down to marketing. Specifically, marketing yourself and your personal brand. But how you market yourself will be the deciding factor for clients when choosing you over your competitors. Marketing director Katie Kelly agrees. You have to depend on yourself. It's as simple as that.

Freelance 469

Freelance Freelance Client Networking 469

Noupe

NOVEMBER 20, 2023

The Importance of Carefully Crafted Content Whether it’s a blog post, social media update, marketing campaign, or business presentation, the quality of your content can make or break its impact. Of course, there’s a time and place for jargon.

Marketing 62

Marketing Marketing Production Media 62

Inkbot Design

MAY 2, 2022

Performance Marketing – 6 Types of Customers to Know. If you want to do well with performance marketing, you need to think like a marketer. It would help if you also thought as a marketer when trying to promote your products or services. These skills will help you to become a better marketer.

Marketing 83

Marketing Marketing Production Media 83

Noupe

AUGUST 14, 2020

To succeed, you’ll need to market yourself effectively and stand out from the crowd. However, if you try to market yourself to all of them, you’ll have a harder time making a name for yourself. Instead, you should focus on a specific niche and build your marketing strategy around them. Social Media.

Freelance 140

Freelance Freelance Marketing Marketing 140

Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

Internet and Software Development 75

Internet and Software Development Marketing Marketing Networking 75

Inkbot Design

SEPTEMBER 12, 2022

What Digital Marketing Skills Are Important for Web 3.0 social media, and now Web 3.0 are the three waves of technological innovation that have affected marketing throughout this period. when everything was interactive, social media networks developed, and people started conversing via blogs, tweets, and Facebook posts.

Marketing 86

Marketing Marketing Digital Advertising 86

Canny

OCTOBER 30, 2023

For the purpose of this blog, we’ll be covering all sorts of drinks brands, including: Alcohol Coffee Fruit juice Fizzy drinks and sodas As you can imagine, the term ‘drinks branding’ is broad and refers to every type of beverage that there is. For example, the way you brand alcohol will be very different to the way you brand tea and coffee.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

Marketing 91

Marketing Marketing Brand Branding 91

Graphic Design Junction

AUGUST 17, 2021

Mockups are the spearhead of design presentations. Mockup are not only called visual media design concept, can also be referred to as a real picture of a product design, or a preview of an idea that looks like its original form. Create a neat presentation in a second. The greatest way to present your creative logo design!

Templates 141

Templates Presentation Textures Photoshop 141

Creative Market

OCTOBER 18, 2021

It’s hard to believe that Creative Market is almost a decade old. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history. When Creative Market launched in 2012, this is what iOS 6 looked like on an iPhone 5: via Wikipedia. Procreate is everywhere you look.

Fonts 190

Fonts Marketing Marketing Production 190

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Infomercials – Long-form, typically direct-response TV ads presenting a product pitch. Marketers bid on keywords to target searches. The main SEM subtypes include: 1.

Advertising 83

Advertising Advertising Digital Entertainment 83

Inkbot Design

JANUARY 16, 2024

But design trends change, and your logo, website and marketing materials are outdated. But higher prices can be a tough sell if you’re still marketing yourself precisely the same as when you first went into business. Look for gaps in the market your rebrand could fill to stand out better. What are they doing right?

Freelance 92

Freelance Freelance Client Brand 92

Inkbot Design

NOVEMBER 14, 2023

In that case, what they distribute and present to them in that limited time window will help brands set themselves apart from the competition. Integrating dynamic content into your marketing strategy is one of the most effective assets you can have. Suppose they can capture even a fraction of their audiences' attention online.

Brand 83

Brand Branding Marketing Marketing 83

Inkbot Design

JUNE 23, 2023

Our journey will cover the spectrum of essential topics: from germinating a compelling idea, researching, writing, proofreading, and formatting to the final touchdown of publishing and marketing your digital masterpiece. By becoming well-versed in your topic, you'll be able to present a comprehensive and compelling narrative to your readers.

Publishing 132

Publishing Publishing Marketing Marketing 132

Inkbot Design

OCTOBER 19, 2023

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 80

Brand Branding Marketing Marketing 80

Noupe

JANUARY 22, 2024

Social media is no longer a buzzword in today’s world, where digital presence matters the most; it’s an essential component of every marketing strategy. Every industry has understood and started using this marketing approach to attract attendees and build loyalty; the event industry is no exception.

Media 117

Media Marketing Marketing Arts and Crafts 117

Inkbot Design

MARCH 15, 2024

Get Social Media Savvy If you think social media is just for sharing brunch pics and witty memes, think again! By making social media an integral part of your marketing mix , you position your brand to capitalise on colossal reach, rabid engagement and the power of social proof. But you've got to use it the right way.

Media 98

Media Marketing Marketing Production 98

UX Collective

MARCH 29, 2022

And yet, it is one of the most important considerations to keep in mind when launching any new product to market. Next, choose a flexible slogan that can both present the immediate value proposition and the long-term vision of your company’s product. Simple in theory, hard to execute, and challenging to implement uniformly.

Brand 98

Brand Branding Production Fonts 98

Noupe

MARCH 25, 2022

Did you know that the expenses on influencer marketing in the US will rise up to $4.14 This astounding number is just one indication of how influencers are changing the marketing game in the digital age. Today, the nano-influencer market is a relatively new yet quickly growing digital sphere. billion in 2022? Organize Giveaways.

Media 122

Media Marketing Marketing Production 122

Inkbot Design

JANUARY 26, 2024

Web/digital designers – have expertise in designing for screens and digital media like websites, mobile apps, banner ads, email newsletters, social media graphics, etc. Motion graphics designers – specialise in creating animated graphics and visual effects for video, film, TV, web, and other types of dynamic digital media.

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Inkbot Design

APRIL 6, 2022

Marketing is one integral business management system that you must approach with the utmost expertise. In a nutshell, graphic design for businesses refers to brand communication and messaging through visual content. An on-point logo design will evoke the emotions you wish to inspire in your target market.

Graphic Design 89

Graphic Design Graphic Internet and Software Development Marketing 89

Inkbot Design

FEBRUARY 25, 2024

Social Media Promotions: A Comprehensive Guide Social media promotions have become integral to marketing strategies for businesses of all sizes. billion social media users worldwide, platforms like Facebook, Instagram, X, LinkedIn, and TikTok offer immense opportunities to connect with target audiences. With over 4.8

Media 70

Media Marketing Marketing Brand 70

Inkbot Design

APRIL 9, 2023

So, let's dive in and explore how to get the most out of this social media powerhouse. ” “Content Marketing Mastermind | Driving Traffic and Leads through Engaging Content.” ” “Content Marketing Mastermind | Driving Traffic and Leads through Engaging Content.”

Freelance 131

Freelance Freelance Client Networking 131

Inkbot Design

AUGUST 31, 2023

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. Crafting Your Brand Identity To establish a strong brand identity, it is crucial to consider various aspects of your brand that will help differentiate it from others in the market.

Brand 98

Brand Branding Marketing Marketing 98

Graphic Mama

JULY 12, 2022

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. In marketing, brand equity is the term that describes the brand’s recognition and added value in its name. The Benefits of Brand Equity.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

NOVEMBER 20, 2023

How to Build a Local Graphic Design Business The journey to build a thriving local graphic design business in the competitive UK market, which had a revenue of £3.5bn in 2022 , can be exciting and challenging. Identify your target market. Research your area's demographics, industries, and businesses to identify your target market.

Client 52

Client Graphic Design Graphic Marketing 52

Inkbot Design

DECEMBER 16, 2023

Social Media Marketing Materials: Crafting Content that Connects Social media has transformed marketing. However, effective social media marketing requires creating suitable materials to capture attention and drive accurate results. After all, social media provides the most visually-driven interfaces.

Media 71

Media Marketing Marketing Arts and Crafts 71