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Nabiha Syed on how Mozilla Foundation's rebrand signals a spirit of 'defiant optimism'

Creative Boom

The executive director explains how this Pentagram-led identity avoids tech design cliches, leading to something quite different and original. But the textile concept goes deeper than mere visual inspiration. After recognising the need for a visual revamp by December, initial conversations with Pentagram began in January.

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Cohere by Pentagram

BP&O

The platform that’s dominated much of the conversation is ChatGPT, an AI chatbot The post Cohere by Pentagram appeared first on BP&O - Branding, Packaging and Opinion.

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Pentagram brings to life the world's most-hyped technology with a nature-inspired identity

Creative Boom

Pentagram partners Jody Hudson-Powell and Luke Powell have thrown away the rule book and defied tradition with their new identity for Cohere that looks to nature for its visual cues. That's where Cohere comes in. Described as a language AI platform, Cohere is designed to be used today by any software engineer at any company.

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Rebranding Case Studies Spotlight: 17 of the Best Rebrands

Canny

Credit to Pentagram. Using design firm Pentagram, they have embraced a new brand identity which retains the softwares personality whilst introducing a more refined colour palette. For it’s rebrand, design firm Pentagram, chose a subtle yet effective route. Credit to itsnicethat.com. Fisher Price. Credit to thedrum.com.

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Making Room for Variation

A List Apart

Graphic designer and Pentagram partner Paula Scher faced this challenge with the visual identity for the Public Theater in New York. The result is that each season coheres in its own way, but so does the identity of the Public Theater as a whole. This work inspired the Polaris team to create a dark mode for the system ( Fig 4.10 ).