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'No AI or CGI, just physics!': The story behind a new identity for Miller inspired by beats

Creative Boom

Amsterdam-based Chuck Studios has unveiled a refreshing new identity for the Molson Coors brand Miller Genuine Draft, which draws inspiration from the beats of the high-energy bars and clubs where the drink is served. That is why we joined forces with Chuck Studios," says Rebecca Mutty from Miller. says Chuck.

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Where the creative industry is heading, and how to survive the next 15 years

Creative Boom

Image licensed via Adobe Stock The creative industry is changing fast under the onslaught of AI. We share the community's best advice on how to not just survive but thrive over the next decade and a half. The threat and opportunities of AI We won't beat around the bush. Tech, especially AI, is disrupting things.

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Best Christmas Gifts for Writers in 2020

Just Creative

Herman Miller Aeron – $1919. The shelves are adjustable so they can be set in just the right way. With its manual keys and the physicality that comes from imprinting text onto paper with each keystroke, there are many that even to this day prefer to write on a typewriter. If you’re ready, let’s start shopping! Learn More.

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10 Graphic Design Trends for 2020

Creative Market

Throughout this article, I'll introduce some of the most compelling graphic design trends we expect to see more of in 2020, the ideas behind them, and some inspiring examples. The earthy hues are inspired by natural dyes and are meant to remind us about the origins of the fabrics, materials, and labor involved in the items we buy.

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The Big List of Branding Resources

Canny

With its sharp (and often hilarious) critiques and vibrant community discussions, it’s not just about what’s new but why it matters. For anyone keen to get into the ins-and-outs of brand identity design or find inspiration for their next project, Brand New is a masterclass in the trends shaping our visual culture.

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Managing mental health in 2024: freelancers share their strategies in turbulent times

Creative Boom

And in 2024, as AI, algorithm changes, and economic turmoil continue to disrupt everything around us, many freelancers are feeling that stress more than ever before. For many, this means prioritising physical activity as a potent antidote to stress. Less doom scrolling and more just trying to enjoy life."

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdspring

Brand identity is important for companies of all sizes, not just larger companies. Walking the walk is just as important, if not more so, than talking the talk. The goal of brand identity design is to tell your company’s story in a way that creates loyalty, awareness, and excitement. Every company has a brand.

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