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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Hopefully, their work will inspire you too.

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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Jane Boynton, senior creative director at Wolff Olins, explains: "All of us at Wolff Olins are so honoured to work with such an iconic brand as The New York Botanical Garden.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

You've most probably heard of Wolff Olins , but if you're on the younger side, you might not realise just how influential they are. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Some, like creative director Michael Freimuth , are giving it a cautious welcome. "As Keep reading Creative Boom to stay abreast of developments, and we'll keep sharing the best stuff to inspire you.

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Michael Wolff: How I designed the Labour rose

Design Week

Courtesy of Michael Wolff Peter Mandelson had walked past my home in Islington frequently before I recognised him and we started our first conversation. ” Design inspiration. I’d already had Maya Angelou’s inspirational words embedded in my mind. Within moments, I realised his heritage.

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NB Studio and Michael Wolff design “friendly” visual identity for health start-up

Design Week

NB Studio and Michael Wolff have created the visual identity for health start-up mPharma and its people-facing brand, Mutti. Rockson, who was raised in Ghana and studied in the US, was inspired by the shortage of medicines available, particularly in rural areas of Africa. mPharma was started by Gregory Rockson. Design process.

Brand 77
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NYBG’s Blooming Transformation with Wolff Olins – Unveiling Do Right by Nature

We And The Color

In a groundbreaking collaboration between the venerable New York Botanical Garden (NYBG) and global brand consultancy Wolff Olins , a new chapter is unfolding for this 132-year-old institution. Wolff Olins has worked with The New York Botanical Garden on its first rebrand in over a decade. Please read more below.

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