'No AI or CGI, just physics!': The story behind a new identity for Miller inspired by beats
Creative Boom
JUNE 6, 2023
Amsterdam-based Chuck Studios has unveiled a refreshing new identity for the Molson Coors brand Miller Genuine Draft, which draws inspiration from the beats of the high-energy bars and clubs where the drink is served. That is why we joined forces with Chuck Studios," says Rebecca Mutty from Miller. says Chuck.
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