Innovative packaging design unites Coop brand across four markets
Creative Boom
SEPTEMBER 10, 2024
Swedish Coop used a green circle with a white wordmark, Denmark and Norway used a red square with a white wordmark, and in Finland, the brand previously known as Rainbow used a blue square with rounded corners. These spread across four languages and a wide range of categories, from batteries to frozen fish to freshly squeezed juices.
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