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Building Brands: A Step-by-Step Guide to Visual Identity Design

Graphic Design Junction

In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.

Branding 297
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Illustrating for accessibility: enhancing digital experiences for colorblind users

UX Collective

9 discoveries and insights from a UX research investigation on illustrations for colorblind I’ve worked for six years at one of Latin America’s largest education companies, and there I had the privilege of contributing to the maintenance and redesign of the flagship platform for preparatory courses for universities entrance exams.

Digital 104
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How a Professional Logo Designer Creates Identity and Impact

Inkbot Design

More than just an artistic decoration, a thoughtfully designed logo is a strategic tool to make or break a brand. A refined creative intuition is needed to distil the essence of a brand into a simple, memorable image. Its capture of attention amid information overload can fuel brand recognition and loyalty worldwide.

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Top 10 Best Alcohol Logos: A Design Journey Through Iconic Brands

Inkbot Design

Top 10 Best Alcohol Logos: A Design Journey Through Iconic Brands A logo is the face of a brand, encapsulating its identity and values in a single memorable visual. We will examine how these designs skilfully communicate the essence of prominent beer, wine, liquor, and spirits brands.

Brand 75
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Serious Playfulness: 6 Young Firms Balancing Experimentation and Pragmatism

Azure Magazine

The first question, posed to all participants, was: Does the distinction between seriousness/pragmatism and playfulness reveal new insights about the way in which you work? We view these very seriously – it is through what we call “the aesthetics of the background” that we find a significant amount of architecture’s political agency.

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AI vs. Professional Graphic Designer: Navigating the Design Landscape

We And The Color

In this article, we’ll explore the pros and cons of both AI and human designers in the context of graphic design. Consistency: AI ensures a high level of consistency in design elements, which is particularly valuable for branding and marketing materials that require uniformity across various platforms.

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Choosing The Best Colour Schemes For Websites

Inkbot Design

One of the most impactful ways to do that is by choosing a captivating colour scheme that will speak to your viewers, reflect your brand character, and ensure an uninterrupted user experience. Do users think about brands differently depending on what you choose for your website design? It's called the 60-30-10 rule.