Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

Digital 91

Digital Marketing Marketing Art 91

Inkbot Design

DECEMBER 9, 2023

How to Work with Influencers: Guide for Marketing Influencer marketing has become an essential part of any marketing strategy. With influencer marketing , brands collaborate with influencers who have built a large and engaged social media following in their niche.

Marketing 80

Marketing Marketing Brand Branding 80

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 What is an Influencer?

Marketing 126

Marketing Marketing Brand Branding 126

Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. To capitalise on video marketing, brands need a strategic approach considering their business goals, target audience, content formats, optimisation best practices, and more. than all cable TV networks combined.

Marketing 78

Marketing Marketing Arts and Crafts Brand 78

Inkbot Design

APRIL 7, 2024

It’s quickly becoming a very powerful tool in our daily lives, whether we’re trying to build up our brand or looking for ways to market our business more effectively. Business Marketing Hacks: Boost Your Brand's Reach Now, let's talk business. Master the art of targeted ads, influencer collaborations, and sponsored content.

Media 81

Media Arts and Crafts Marketing Marketing 81

Inkbot Design

APRIL 17, 2024

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

Marketing 77

Marketing Marketing Media Brand 77

Canny

MAY 7, 2024

Each article dives into the strategy, design process, and outcomes behind some of the best new brand identities. Visit The Dieline Branding Templates and Downloads Both brand strategy and brand identity vary dramatically from company to company so there’s no one-size-fits-all approach. That’s exactly what this workbook does.

Brand 78

Brand Branding Templates Marketing 78

Inkbot Design

OCTOBER 26, 2023

Finding the Right Influencers: A Guide for Marketing All hail the almighty influencer! Have you met these “influencers”? And more importantly, do they influence anyone except their moms (hi, Mom!)? See, influence isn't measured in followers or likes. The real influencers are worth waiting for.

Marketing 78

Marketing Marketing Brand Branding 78

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. A company that practices ethical branding prioritises moral principles, lessens its influence on the environment, and upholds other ethical standards. Design ethics has two things.

Marketing 67

Marketing Marketing Media Brand 67

Inkbot Design

OCTOBER 17, 2023

Benefits of Brand Scaling Profitability and Market Dominance: Scaling your brand leads to higher profitability and market dominance. Expanding your operations and multiplying revenue streams can maximise profits and solidify your market position. Let's dive into the essential strategies to achieve brand growth.

Brand 74

Brand Branding Marketing Marketing 74

Inkbot Design

OCTOBER 17, 2023

Benefits of Brand Scaling Profitability and Market Dominance: Scaling your brand leads to higher profitability and market dominance. Expanding your operations and multiplying revenue streams can maximise profits and solidify your market position. Let's dive into the essential strategies to achieve brand growth.

Brand 74

Brand Branding Marketing Marketing 74

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. Companies can achieve long-term growth and beat the competition with a practical, well-defined brand growth strategy.

Brand 74

Brand Branding Marketing Marketing 74

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Ask yourself these questions: Who are they? How will you measure success?

Marketing 81

Marketing Marketing Media Advertising 81

Inkbot Design

JULY 7, 2023

How to Market Your Brand on Social Media It's fascinating to witness how startups, small businesses, and even large companies have recognised the tremendous potential of social media as a powerful marketing tool. Statistics reveal the sheer magnitude of social media's impact on marketing efforts.

Media 101

Media Marketing Marketing Brand 101

Inkbot Design

OCTOBER 18, 2023

Importance of Creative Branding in Today's Competitive Market Creative branding is pivotal in helping businesses cater to their customers' needs using imaginative marketing approaches that grab attention and spark interest. This, in turn, fuеls customеr еngagеmеnt and cultivatеs unwavеring loyalty.

Brand 99

Brand Branding Arts and Crafts Marketing 99

Inkbot Design

AUGUST 31, 2023

How to Start Branding for Your Business Success Branding is essential for any business, big or small, to stand out in the highly competitive market. Understanding Brand Strategy Building a successful brand requires a thoughtful and strategic brand strategy. Leverage them strategically as part of your broader branding strategy.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

JUNE 4, 2023

8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

Marketing 102

Marketing Marketing Media Brand 102

Graphic Design Junction

DECEMBER 8, 2021

For almost a decade now, influencer marketing has been on the rise as more and more social media platforms start utilizing it. Influencer marketing consists of social media personalitie s , or ‘ influencers ’ as they call themselves, advertise different products or services on their social media platforms.

Marketing 118

Marketing Marketing Brand Branding 118

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. It occurs organically in everyday conversations but can also be encouraged as an effective promotional strategy. Let's dive in!

Marketing 74

Marketing Marketing Advertising Advertising 74

Noupe

FEBRUARY 12, 2024

No wonder selling goods and services is challenging for everyone in today’s competitive market. You have to study the market, examine the products, apply the best marketing strategy, and follow the latest market trends. Invest in Email Marketing People mainly prefer email over other media for communication.

Production 117

Production Marketing Marketing Media 117

Inkbot Design

OCTOBER 24, 2023

Building a Brand Strategy: Essentials for Long-term Success Building a brand strategy is essential for long-term success. The brand strategy encompasses a range of activities to create a solid and distinguishable brand identity that resonates with the target audience.

Brand 95

Brand Branding Marketing Marketing 95

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. With emerging technologies, new platforms, and shifting consumer behaviours, strategies that were effective yesterday may no longer deliver results today.

Marketing 139

Marketing Marketing Brand Branding 139

Inkbot Design

MAY 6, 2024

11 Inexpensive Branding Strategies on a Budget Have you ever felt that only big companies with huge marketing budgets can afford to have stellar branding? Throughout this guide, I will share various high-impact but inexpensive branding strategies that help differentiate you from the competition without breaking the bank.

Brand 69

Brand Branding Marketing Marketing 69

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. Marketers bid on keywords to target searches. Marketers only pay when searchers click these small but mighty text ads. The main SEM subtypes include: 1.

Advertising 79

Advertising Advertising Digital Entertainment 79

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

OCTOBER 6, 2022

Instagram Marketing Guide for Next-Gen Marketers. Let us understand how Instagram works before moving on to marketing. Users are comfortable with its interface, and influencers constantly keep up with the algorithm. How to market on Instagram? Utilise free IG marketing tools. Here's how!

Marketing 132

Marketing Marketing Media Brand 132

Inkbot Design

DECEMBER 6, 2023

It evolves based on market positioning and customer perceptions over time. Brand strategy – The plan to communicate a brand’s identity to customers, manage perceptions, and achieve business goals through branding efforts. Developing a Brand Strategy Branding does not happen by accident. It can layer multiple archetypes.

Brand 93

Brand Branding Marketing Marketing 93

Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

Marketing 135

Marketing Marketing Digital Internet and Software Development 135

Inkbot Design

OCTOBER 8, 2023

It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. As with all things marketing-related, success doesn't come overnight – but every little helps! Cost-Effective Branding Strategies for Startups Are you a budding entrepreneur?

Brand 78

Brand Branding Media Marketing 78

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers. What is Brand Positioning, and Why is it Important?

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

MARCH 1, 2024

SEO in Affiliate Marketing: Strategies for Success In the vast and competitive landscape of affiliate marketing , staying ahead of the game is essential. This article will explore the importance of SEO in affiliate marketing and provide valuable strategies for succeeding in this dynamic industry.

Marketing 76

Marketing Marketing Production Programming 76

Noupe

MAY 27, 2020

Want to learn how to increase your content marketing ROI? Are you looking for content marketing tips that will boost your return on investments? Content marketing is a profitable business undertaking. It all depends on your content marketing objectives. But before we go further, let us define content marketing ROI.

Marketing 145

Marketing Marketing Graphic Publishing 145

We And The Color

SEPTEMBER 4, 2023

As the popularity of these sports continues to grow, it’s crucial for brands to establish a strong and appealing identity to stand out in a competitive market. We will explore the key components of a successful branding strategy tailored to the unique demands of outdoor trend sports. What drives your company beyond profit?

Sports 111

Sports Brand Branding Graphic Design 111

Inkbot Design

NOVEMBER 10, 2023

The Complete Guide to Account-Based Marketing (ABM) Account-based marketing (ABM) has become one of the hottest buzzwords in B2B marketing over the past few years. In this comprehensive guide, we'll cover everything you need to know about ABM, including: What is account-based marketing, and how does it work?

Marketing 77

Marketing Marketing Advertising Advertising 77

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.

Marketing 81

Marketing Marketing Brand Branding 81

Inkbot Design

DECEMBER 17, 2023

40+ Social Media Marketing Tools: The Must-Have Arsenal In 2024, having a solid presence on social media is a must for businesses and marketers. This is where social media marketing tools come in—they are the keys to unlocking an efficient, effective, and cutting-edge social strategy. Pricing starts at $500/month.

Media 80

Media Marketing Marketing Publishing 80