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17 Rebranding Failures and How Much They Cost (Updated: March 2021)

Canny

If a company ends up on our list of rebranding failures, chances are the financial repercussions for that said company have been huge. Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. There are also times where rebranding may actually be necessary.

Brand 180
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Learning from the Gap Logo Redesign Fail

The Branding Journal

This article will look at the unfortunate backfiring of this logo redesign, highlighting the lessons that brands ought to learn from this seemingly unexplained rebranding strategy. Gap’s highly recognizable logo, which represented the brand from 1990 to 2010, is a simple dark blue square featuring the ‘Gap’ name in white serif writing.

Brand 137
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Rebranding Yourself: How to Reinvent Your Personal Brand

Canny

Rebranding isn’t something new. Think about how your friends see you. These characteristics define who you are and influence how you present yourself to the rest of the world. You can control how you promote yourself and the story you tell. Businesses do it all the time for a number of reasons.

Brand 88
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Kia Logo Design History and Evolution

Inkbot Design

Kia Logo Design History and Evolution Have you ever taken a moment to think about the origin of the Kia logo? Implementing broad, refined lines imparts a feeling of solidity and organisation to this emblem. Simultaneously, its almost abstract composition adds a touch of creativity and modernity.

Brand 64
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How to Introduce New Branding

Inkbot Design

How to Introduce New Branding. You have a new brand that needs to be introduced to the world, and you're wondering, how do you do this? How do you introduce your brand to the world and make them believe in your brand enough to become your customer? So, how do you do it? It's a lot easier than you think. That's fine.

Brand 109
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What is Branding? (Updated April 2021)

Canny

Alongside “how much is logo design?” and “how much is a website?” – I’d actually say it’s one of our most frequently asked questions, in some form or other at least. How do you define branding? There’s a whole range of ways people ask about branding. It’s how you communicate all of this to your customers.

Brand 148
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How to Choose the Perfect Colours for Your Brand

Inkbot Design

How to Choose the Perfect Colours for Your Brand. In today’s post, I will discuss how choosing the right colour scheme can help you establish a clear brand identity , enhance user experience, and increase conversion rates. You will select colours for your brand to create a specific look and feel for your website.

Brand 95