Fonts by Hoefler&Co.

SEPTEMBER 12, 2007

One of the best things about the type community is the way in which attitudes seem to transcend its generations. It’s heartening to be at a professional event, and see that the exciting new idea that’s being embraced by art school undergrads is also received with equal enthusiasm by, say, Max Kisman, Wim Crouwel, and Adrian Frutiger. But I’ve experienced one clear division in typography that’s drawn along generational lines, and it’s this: typophiles above a certain

Arts and Crafts 40

Arts and Crafts Typography Print Book Design 40

Illustration Art

SEPTEMBER 3, 2007

Viewer warning: to illustrate our continuing discussion on censorship, art and pornography, this post contains a few images that are more explicit than usual. None of them qualify as "hard core." All of them are readily available to our children, so I figure you should be capable of dealing for a few minutes with what they are seeing. A number of you seem to share my view that government censorship of art is unacceptable.

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Art Artist Illustration Illustrator 28

Fonts by Hoefler&Co.

SEPTEMBER 17, 2007

This weekend, 107 news outlets around the world picked up this AP story about the custom typeface we designed for one of our favorite organizations, The Nature Conservancy. “What it looked like,” writes journalist Erin McClam, “was not so much an alphabet but a masquerade ball for 26 capital letters that had arrived early, stayed late and gotten into the good liquor.” The font, which we’ve been calling “Oakleaf,” is a cousin of our Requiem typeface.

Fonts 40

Fonts Programming Media Illustration 40

Fonts by Hoefler&Co.

SEPTEMBER 14, 2007

Except in the most conservative of settings, there’s nothing unusual about freely mixing serifs and sans serifs in text. This technique might still be unexpected in a novel, or in the main text of a newspaper, but otherwise it’s a familiar device that designers have employed for decades. This image could be a piece of printed ephemera from the thirties — a legal notice on a train ticket, perhaps, or a gummed label from an appliance box.

Travel 40

Travel Layout Fonts Magazine 40

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

Graphic Design

Fonts by Hoefler&Co.

SEPTEMBER 30, 2007

For those of you who missed last weekend’s AIGA/NY Typographic Walking Tour, designer Karen Horton has uploaded a Flickr set containing some of the highlights. There are a couple of treasures here that aren’t to be missed, including at least one rare architectural palimpsest that won’t be visible for long. (Demolition in the city regularly exposes sudden windows into the the past, as in 1998 when Times Square was suddenly home to a 121-year-old advertisement for “J.

Advertising 40

Advertising Advertising Architecture 40

Fonts by Hoefler&Co.

SEPTEMBER 13, 2007

Oh come on. People have been trying to make this headline work for years. Working on a book for DC Comics last year, our friend Mike Essl encountered two non-standard accents in the name of bat-nemesis Rā’s al Ghūl : an a-macron, and a u-macron. Mike’s the kind of guy to roll his own (a lesser man would have called tech support), but we’re happy to announce that the new OpenType edition of Gotham contains these accents and more, as part of H&Co’s Latin-X cha

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Fonts by Hoefler&Co.

SEPTEMBER 10, 2007

The New York premiere of Helvetica sold out so quickly that we almost didn’t get seats, and we’re in the film. So get your tickets now for the NYC cinema run, which starts Wednesday at the IFC Center in Greenwich Village. Director Gary Hustwit will be on hand for a few of the screenings, as will Tobias Frere-Jones and Michael Bierut — check the film’s calendar for the full scoop.

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Fonts by Hoefler&Co.

SEPTEMBER 4, 2007

The New Font Pages. We’ve completely reconceived the way our fonts are shown online. Hardcore type fanatics might enjoy reading our expanded font family descriptions, and those hoping to make the most of their fonts can explore the font feature pages that illustrate what’s inside each package from H&Co. But the rest of us can sit back and enjoy the show, because today’s typography.com debuts a collection of “visual tours” that demonstrate what’s inside eve

Fonts 40

Fonts Programming Illustration Illustrator 40

Fonts by Hoefler&Co.

SEPTEMBER 27, 2007

When I first saw the banner unfurled on Sixth Avenue, I figured The One Ill Building was a Beastie Boys’ foray into urban planning. (Long overdue, if you ask me: if Jade Jagger can be an architect’s muse , why not the King Ad-Rock?) If not a real estate development, then surely theoneillbuilding.com was promoting a documentary about sick building syndrome, narrated by, say, Al Gore.

Programming 40

Programming Banners Brand Branding 40

Advertiser: Issuu

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

Publishing

Fonts by Hoefler&Co.

SEPTEMBER 26, 2007

Lettering buffs and cinephiles alike may enjoy this lovely Flickr set containing final frames of classic films. Romantically, these hearken back to an age before typesetting replaced hand-lettering as a matter of convenience, but sociologically they tell another interesting story as well. A movie concluding with “The End,” perhaps followed by a list of its major players, definitively dates a film to before the rise of the unions, which now negotiate on-screen credits for even off-scr

Infographics 40

Infographics Artist 40