Pentagram gives Fedrigoni a minimal new look
Creative Review
MARCH 28, 2021
Established in 1888, Fedrigoni has a longstanding relationship with the creative industries. The Italian paper company’s products are used widely for everything from printing and publishing to bookbinding and packaging. The company commissioned Pentagram partner Harry Pearce to create its new global brand, bringing together its sub-brands (including recently acquired businesses such as Ritrama) and creating a new visual identity for its self-adhesives division.
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