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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. In 2025, you have to do both.

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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. So, instead, we decided to keep our personal opinions to ourselves and ask hundreds of designers across the industry to vote for their favourite graphic design studios today. The results are now in, and here they are.

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

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The creative's guide to making networking meaningful

Creative Boom

Image licensed via Adobe Stock If networking isn't working for you, it's time to change things up. We all know part of the answer is to get out there more and network. Even if you enjoy meeting new people and chatting about your creative work, networking can often feel inauthentic and superficial.

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Cherish to flourish: how to build a lasting relationship with your clients

Creative Boom

Image licensed via Adobe Stock We celebrate International Client Day by sharing some tried-and-tested tips for growing and nurturing your relationships with clients. Happy International Client Day! International Client Day was started in 2010 by Russian and Lithuanian businesspeople and has since spread around the world.

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Private commissions: Another string for your creative bow?

Creative Boom

By building up a network of private contacts, you'll have something to fall back on when commercial clients brands, agencies, even local companies reduce their budgets. A private client will come to you because they truly value your creativity. It's something that makes me really happy, along with seeing the client's reaction."

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