clever-advertising-mcdonalds-golden-arches 
Inkbot Design
NOVEMBER 16, 2023
Cultural Impact Apple's logo helped brand its products as simple, clever, and revolutionary. He also suggested Coca-Cola, thinking two C's would look attractive in advertising. Even as products and advertising changed, the logo endured. The iconic arches turn any McDonald's into an instant landmark.
Creative Review
MARCH 24, 2020
McDonald’s isn’t afraid to use the power of minimalism to its advantage in its advertising. As the world tries to get to grips with life during the coronavirus pandemic, McDonald’s Brazil has put its Golden Arches to good use again in a new campaign aimed at encouraging social distancing.
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Abduzeedo
JUNE 20, 2021
Clever Advertising for the McDonald’s Golden Arches. Cream Electric Art is a production studio based in Sydney, Australia; they have published a clever advertising project for McDonalds. It's subtle but very clever! Advertising. AoiroStudio 06.20.21 More Links. Studio Site.
Inkbot Design
SEPTEMBER 22, 2023
And who can forget the McDonald's golden arches and Bass red triangle, instantly recognisable symbols of their respective brands? Symbols played a crucial role in advertising campaigns, as companies sought to create brand gurus that would resonate with consumers and leave a lasting impression.
Canny
DECEMBER 20, 2022
It’s a clever play on the removal of Donuts. They were clever, interesting, metaphorical, moving, and a lot of other adjectives too. McDonalds’ Rebrand Ages Up. Right, we all know McDonalds. We’ve all been seduced by their glowing Golden Arches on a late night drive. It’s almost exactly the same.
Inkbot Design
AUGUST 15, 2023
From the iconic golden arches of McDonald's to Apple's ubiquitous bitten apple, these logos exemplify the power of simplicity. 1960s-1970s: The renowned “Golden Era” of logo design saw iconic marks like the Nike Swoosh and the Shell logo embracing minimalism, setting a new standard.
Inkbot Design
OCTOBER 12, 2023
Understanding the principles behind colour theory and colour psychology means designers can also send out specific messages when creating logos through clever colour combinations. This is often the case in advertising, too – especially when brands try to project a sense of authority. It's simple yet clever.
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