We And The Color

JUNE 13, 2022

Both logo and corporate font (Bw Gradual) are based on contrasting soft and hard elements, giving the design its distinctive style. Studio Oker came up with a visual experience that has a timeless look drawing inspiration from labels in motion—being printed, cut, or pasted on a product. Below you can see a few images.

Branding 145

Branding Brand Graphic Design Fonts 145

Under Consideration / Brand

JULY 15, 2020

The wordmark, typeset in BW Gradual , is an interesting complement that adds a touch of urban edginess to the monogram -- I wonder if the notches in the letters should have been rounded at the corners to make it more cohesive with the monogram.

Arts and Crafts 129

Arts and Crafts Animation Textures Entertainment 129

Under Consideration / Brand

JULY 17, 2020

The new logo is typeset in what looks like BW Gradual (which also made an appearance earlier this week ) and while it may be seem like a slightly gratuitous choice I like how a) it avoids any wavy treatments and b) sets up the domino-like objects that make up the identity through the thick slabs in the “W” and “M”.

Media 84

Media Animation Brand Branding 84

Under Consideration / Brand

APRIL 2, 2020

Using a single type family, BW Gradual , and the animated graphics in the background -- that sometimes peep through cut-out areas in the layout -- the website has a very convincing and attractive AI-ish look. Branded robot arms!

Animation 92

Animation Branding Brand Graphic 92

Design Week

JULY 22, 2020

Wavemaker is now written out in full for the wordmark, in a slightly altered version of BW Gradual Extra Bold (from Branding with Type foundry). The orange tone is most notable in a circle which replaces part of the r in the wordmark. These (intentionally) resemble dominoes and sets up imagery used throughout the identity.

Animation 69

Animation Agency Media Brand 69

Abduzeedo

DECEMBER 18, 2023

A notable aspect of the redesign is the new wordmark, utilizing the BW Gradual Regular typeface. The new design features cleaner lines and a vibrant color palette, achieving a balance between minimalism and playful character. The result is a visual representation that conveys both strength and approachability.

Branding 65

Branding Brand Advertising Advertising 65

Design Week

MARCH 3, 2020

The main typeface is BW Gradual, while the typeface Zig Zag is also used for variety. A key part of the campaign is the visual identity, which was designed by Jamie Paton, in collaboration with a local consultancy, Studio Raw. ” It spans poster campaigns, booklets, as well as digital platforms.

Art 87

Art Exhibition Branding Brand 87