We And The Color

JUNE 13, 2022

Both logo and corporate font (Bw Gradual) are based on contrasting soft and hard elements, giving the design its distinctive style. Studio Oker came up with a visual experience that has a timeless look drawing inspiration from labels in motion—being printed, cut, or pasted on a product. Below you can see a few images.

Brand 145

Brand Branding Graphic Design Fonts 145

Under Consideration / Brand

JULY 15, 2020

The wordmark, typeset in BW Gradual , is an interesting complement that adds a touch of urban edginess to the monogram -- I wonder if the notches in the letters should have been rounded at the corners to make it more cohesive with the monogram.

Arts and Crafts 129

Arts and Crafts Animation Textures Brand 129

Design Week

JULY 22, 2020

Wavemaker is now written out in full for the wordmark, in a slightly altered version of BW Gradual Extra Bold (from Branding with Type foundry). The orange tone is most notable in a circle which replaces part of the r in the wordmark. These (intentionally) resemble dominoes and sets up imagery used throughout the identity.

Animation 69

Animation Agency Brand Branding 69

Abduzeedo

DECEMBER 18, 2023

A notable aspect of the redesign is the new wordmark, utilizing the BW Gradual Regular typeface. The new design features cleaner lines and a vibrant color palette, achieving a balance between minimalism and playful character. The result is a visual representation that conveys both strength and approachability.

Brand 57

Brand Branding Advertising Advertising 57

Under Consideration / Brand

JULY 17, 2020

The new logo is typeset in what looks like BW Gradual (which also made an appearance earlier this week ) and while it may be seem like a slightly gratuitous choice I like how a) it avoids any wavy treatments and b) sets up the domino-like objects that make up the identity through the thick slabs in the “W” and “M”.

Media 84

Media Animation Brand Branding 84

Typewolf

DECEMBER 7, 2021

Fonts: Lydia , Maison Neue , Bw Gradual , Neue World , Gascogne , Media Sans , Begum

Fonts 85

Fonts Media 85

ID Identity Design

FEBRUARY 22, 2022

We used BW Gradual to create a customised wordmark, choosing the font for its pure shapes and fast curves which lent themselves to a “Star” like effect. More from How&How.

Patterns 113

Patterns Fonts Brand Branding 113